2 дня назад
Journey Specialist II (Email Marketing)
97 375 - 172 200$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Journey Specialist II (Email Marketing): Developing and executing personalized email, SMS, push, and digital advertising campaigns with an accent on audience segmentation, dynamic content, Velocity scripting, and campaign QA. Focus on building reusable email components, integrating marketing and CRM platforms, conducting A/B testing, and analyzing performance to optimize lifecycle marketing programs.
Location: Hybrid, with 3 days per week onsite and 2 days remote, in Bethesda, MD; New York, NY; Cleveland, OH; or Chicago, IL. Remote work will be considered. Travel up to 10% for events and meetings.
Annual salary: $97,375–$172,200
Company
is a large United States auto insurer and a member of the Berkshire Hathaway family of companies.
What you will do
- Develop and execute targeted email, SMS, push, and digital advertising campaigns using proprietary software and Velocity scripting.
- Build audiences, segmentation rules, dynamic content, personalization, and reusable email templates.
- Conduct rendering checks, QA testing, troubleshooting, deliverability reviews, and A/B testing across devices, browsers, and email clients.
- Collaborate with cross-functional teams, product owners, and internal and external partners to translate business needs into scalable marketing solutions.
- Monitor campaign performance, communicate results, and recommend improvements based on data and testing.
- Lead integrations between the email marketing platform and CRM tool while maintaining campaign documentation and development standards.
Requirements
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- 3+ years of relevant email marketing experience with platforms such as Salesforce Marketing Cloud, Adobe Campaign, Cheetah Digital, Braze, Movable Ink, or Validity.
- Hands-on knowledge of end-to-end email and digital marketing, including campaign deployment, copywriting, design, targeting, segmentation, deliverability, CRM, QA, A/B testing, and legal compliance.
- Experience with Velocity, HTML, and CSS, plus a strong foundation in coding fundamentals.
- Strong analytical, troubleshooting, organization, communication, and project management skills.
- will not sponsor a new applicant for employment authorization for this position.
Nice to have
- Experience with triggered, lifecycle, or behavioral email programs.
- Familiarity with CRM data structures and marketing data integrations.
- Basic SQL knowledge.
- Experience in insurance, financial services, telecom, or subscription-based businesses.
Culture & Benefits
- Personalized development programs, mentorship, and certification assistance.
- Inclusive and collaborative culture focused on shared success.
- Competitive pay, benefits, and flexibility to support employee well-being.
- promotes a workplace grounded in innovation, integrity, and respect.
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