Senior Marketing Specialist, CRM Ops Senior Marketing Specialist, Transactional Messaging Operations (CRM)

Location: United States of America; flexible hybrid work

Salary: $65,625–$136,875 per year, with potential discretionary annual bonus or commissions

Company

hirify.global delivers personalized digital experiences across Finance, News, Sports, Mail, Search, Lifestyle, and other products, including hirify.global Sports content and fantasy games.

What you will do

• Build, test, and launch transactional communications across email, push, SMS, and other messaging channels.
• Translate business and product requirements into CRM campaigns with audience configuration, dynamic content, personalization, and message logic.
• Implement and maintain triggered and event-driven messaging programs across multiple product teams.
• Validate payloads, triggers, customer attributes, data mappings, personalization fields, rendering, and deployment configuration.
• Perform QA, troubleshoot production issues, identify root causes, and coordinate defect resolution.
• Monitor operational health, support experimentation, maintain documentation, and communicate launch status, risks, and dependencies.

Requirements

• At least 5 years of experience executing CRM, lifecycle, or transactional messaging programs across email, push, SMS, or similar channels.
• Experience with triggered messaging, engineering collaboration, CRM operations, deployment workflows, QA, and release management.
• Working knowledge of HTML and CSS for troubleshooting rendering and email coding issues.
• Experience with Zeta, Salesforce Marketing Cloud, Braze, Iterable, Adobe Campaign, or similar CRM and messaging platforms.
• Understanding of APIs, event-driven architectures, customer data models, marketing technology ecosystems, and personalization logic.
• Strong organizational, project management, communication, and cross-functional collaboration skills; BA/BS degree or equivalent practical experience.

Nice to have

• Familiarity with Liquid or equivalent personalization scripting.
• Experience with SQL, Looker, Tableau, or similar tools for audience validation, data troubleshooting, or operational analysis.

Culture & Benefits

• Flexible hybrid work with occasional in-person events or team sessions when required.
• Healthcare benefits and a 401(k) plan.
• Backup childcare and education stipends.
• Inclusive workplace supported by employee resource groups.