5 дней назад
Campaign Marketing Manager (SaaS)
70 000 - 95 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Campaign Marketing Manager (B2B SaaS): Developing integrated campaigns that drive demand, product adoption, and expansion among real estate owners, developers, and general contractors with an accent on customer insight, creative messaging, and measurable commercial outcomes. Focus on building multi-channel campaign strategies, optimizing audience and channel performance, and translating complex real estate software value propositions into actionable campaigns.
Location: Nashville, United States (Hybrid). Employees outside the Nashville area must travel to the Nashville office at least twice per year, with additional travel possible based on business needs.
Salary: $70,000–$95,000 USD per year, plus equity and benefits.
Company
provides AI-powered SaaS solutions for financing, building, and managing real estate and construction projects.
What you will do
- Translate business priorities, customer needs, and growth goals into campaign roadmaps for Owners, Developers, and General Contractors.
- Develop integrated campaign concepts, messaging, content direction, channel plans, offers, and success measures.
- Coordinate paid, owned, field, sales, customer, events, ABM, communications, and enablement touchpoints.
- Partner with Sales and GTM Engineering to align campaigns with pipeline goals, activate audiences, test hypotheses, and optimize performance.
- Use customer insight, intent signals, sales feedback, and competitive research to improve campaign strategy.
- Drive measurable contributions to qualified pipeline, product adoption, and expansion.
Requirements
- 3+ years of experience in B2B demand generation, integrated campaign marketing, growth marketing, or a related field.
- Experience building and executing multi-channel campaigns with measurable business results.
- Strong creative judgment and the ability to turn customer insight into campaign ideas, messaging, and content direction.
- Ability to evaluate performance data, diagnose results, and recommend next steps.
- Experience collaborating with Sales, Account Management, Customer Success, Product, Growth, and creative teams.
- Strong project management skills and the ability to coordinate multiple contributors.
Nice to have
- Experience in construction, real estate, financial services, or vertical SaaS.
Culture & Benefits
- Hybrid work with company gatherings in the Nashville office.
- Equity in the form of stock options.
- Medical, dental, and vision coverage.
- Unlimited PTO and an ongoing professional development Learning Grant.
- US-only: uncapped vacation and a 401(k) with match and expedited vesting.
- Inclusive workplace with reasonable accommodations for qualified individuals with disabilities.
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