Customer Marketing Analytics Manager (FTC) (Fintech)

Location: London, United Kingdom; hybrid working with at least 50% of monthly working time in the office. New starters initially work full-time from the office.

Salary: £65,000–£75,000 per year, depending on experience.

Company

hirify.global is a UK investment platform business providing ISA, pension, dealing, and adviser-supported investment solutions.

What you will do

• Develop and operationalise customer marketing A/B testing, control group, and measurement strategies.
• Define KPIs, success measures, data requirements, and scalable measurement frameworks for campaigns.
• Build and evolve reporting, dashboards, and self-service tools using Power BI and data from Bloomreach, Snowflake, Google Analytics, and Content Square.
• Analyse campaign performance, customer behaviour, and commercial outcomes to identify trends, risks, and optimisation opportunities.
• Translate business objectives and complex data into actionable recommendations for campaign optimisation, investment decisions, and planning.
• Partner with Marketing, CRM, Data, and Insights teams while coaching Marketing Managers and embedding evidence-based decision-making.

Requirements

• Experience developing marketing measurement, experimentation, or customer analytics capabilities.
• Experience working with CRM teams and marketing automation platforms.
• Strong understanding of customer marketing, CRM, lifecycle marketing, segmentation, personalisation, loyalty, and retention.
• Experience designing A/B tests, control groups, significance testing, and measurement frameworks.
• Experience owning marketing performance reporting and measurement frameworks, including reporting to senior stakeholders.
• Strong stakeholder management, communication, data storytelling, commercial, and analytical skills; experience with Power BI, Excel, and marketing analytics tools.

Nice to have

• Knowledge of Bloomreach, Snowflake, Google Analytics, or Content Square.
• Experience with attribution, incrementality, ROI evaluation, customer data models, and data governance.

Culture & Benefits

• 12-month fixed-term contract with hybrid working and an initial office-based settling-in period.
• 27 days of holiday, increasing with service, plus bank holidays and a buy/sell scheme.
• 8% pension with matched contributions, discretionary bonus, and share schemes.
• Health Cash Plan, discounted private healthcare, enhanced family leave, free gym, and travel and bike loan schemes.
• Learning and development opportunities, regular social events, casual dress code, and a supportive team environment.