Senior Product Marketing Manager (Fintech)

Location: Cardiff, London, or remote within the UK. The London-based option uses a hybrid office and home-working approach.

Salary: £80,000–£105,000 base salary per year, plus benefits.

Company

hirify.global is a UK fintech offering personal and business banking, savings, investments, pensions, credit cards, and related financial products.

What you will do

• Set the annual Product Marketing strategy for a major Business Banking product area, connecting customer insight, market opportunities, commercial priorities, and measurable outcomes.
• Develop differentiated positioning, messaging frameworks, and value propositions for customer segments and product journeys.
• Build market and competitive intelligence using customer research, commercial data, competitor analysis, and Sales insight.
• Partner with Product, Research, Design, and Data to shape customer problems, market opportunities, roadmap priorities, and product strategy.
• Define go-to-market strategies for priority products and markets, including target audiences, switching drivers, retention factors, and success measures.
• Lead product representation across customer and sales touchpoints and enable localisation across European markets.

Requirements

• Recognised expertise in Product Marketing across a product area or market.
• Experience owning customer understanding, positioning, proposition development, launch strategy, and sales enablement.
• Ability to work cross-functionally with Product, Sales, Growth, Marketing, Research, Design, and Data teams.
• Strong stakeholder management skills, including building alignment around complex product and commercial decisions.
• Experience mentoring less experienced Product Marketing Managers and improving team frameworks and ways of working.
• For remote work, candidates must be based in the UK.

Culture & Benefits

• Flexible working hours with a hybrid office-and-home or remote UK arrangement.
• £1,000 annual learning budget for books, training courses, and conferences.
• Inclusive workplace with support for diversity, disability, and neurodiversity.
• Flexible interview scheduling and candidate support throughout the hiring process.

Hiring process

• Initial 45-minute call.
• One-hour case study presentation.
• Two final interviews via Google Meet, lasting 45 minutes each.