Marketing CRM & Automation Executive (AI)

Location: Hybrid role based in London, United Kingdom

Company

hirify.global designs, builds, and runs bespoke in-house agencies and marketing ecosystems for brands as part of The Brandtech Group.

What you will do

• Build, test, activate, and optimise trigger-based customer journeys in MS Dynamics.
• Create audience segments and document journey entry criteria, exit criteria, and engagement rules.
• Lead QA, testing, monitoring, and issue resolution for live and pre-launch campaigns.
• Plan and execute A/B tests, turning performance insights into optimisation actions.
• Support MS Dynamics enhancement, integration, process rollout, training, and best-practice initiatives.
• Coordinate with media, brand, content, creative, IT, and development teams to deliver cohesive omnichannel communications.

Requirements

• Practical experience with MS Dynamics or another enterprise-level marketing automation platform.
• Experience designing trigger-based and lifecycle customer journeys across email and SMS.
• Hands-on experience with segmentation, deliverability, A/B testing, journey analytics, and email optimisation.
• Experience supporting technical transformation or platform integration projects with IT and development teams.
• Working knowledge of GDPR and data privacy requirements for CRM communications.
• Proficiency with generative AI tools and personal AI workflows, with the judgement to evaluate outputs for accuracy, brand consistency, and compliance.

Nice to have

• Formal qualifications in marketing, CRM, automation, or a related field.
• Experience delivering training and knowledge-sharing sessions for new platform users.

Culture & Benefits

• Values include ambition, imagination, inspiration, continuous learning, and results focus.
• Inclusive and anti-racist working environment with equal-opportunity practices.
• Commitment to sustainability and science-based emissions reduction targets.
• Opportunity to work with AI-enabled marketing and creative solutions across an international client base.