Lead Paid Search Guru (Google Ads)

Location: London or Winnersh, UK; hybrid

Salary: £65,000–£70,000 per year

Company

hirify.global UK is a digital health company specialising in cannabis-based medicines and combining technology with clinical care to improve patient access to treatment.

What you will do

• Own end-to-end paid search strategy and execution across Google Ads and Microsoft Ads, including account structure, keyword research, bid management, Demand Generation strategy, and ad copy.
• Build and optimise campaigns daily, review search-term reports, run A/B tests, and troubleshoot platform issues.
• Forecast and pace budgets while turning GA4 and advertising-platform data into actionable stakeholder reporting.
• Manage conversion tracking and attribution through Google Tag Manager, data-layer debugging, and custom tracking setups.
• Test and adopt new Google Ads formats, automation, AI bidding, Performance Max, and feed-based campaigns.
• Collaborate with Creative, Analytics, Product, Marketing, Google account management, and Australian paid-search counterparts to align strategy across markets.

Requirements

• Hands-on experience managing and scaling paid search campaigns across Google Ads, YouTube, and Microsoft Ads.
• Technical fluency with Google Tag Manager, data-layer debugging, and custom conversion tracking.
• Experience with budget forecasting, pacing, GA4 analysis, and Google Ads reporting.
• Ability to manage and be accountable for six- to seven-figure monthly budgets.
• Ability to turn performance data into clear commercial recommendations for stakeholders.
• Strong project-management skills, prioritisation, accountability, and willingness to execute hands-on.

Nice to have

• Experience managing international or multilingual paid-search accounts.
• Familiarity with feed-based campaigns and AI bidding.

Culture & Benefits

• Hybrid work with work-from-home options.
• 25 days of holiday, increasing to 27 days after one year and 30 days after three years, plus bank holidays.
• Up to 5% employer pension matching, private healthcare, and a cycle-to-work scheme.
• Enhanced maternity and paternity leave.
• Cross-functional collaboration, event representation, and support for professional growth.