Brand Strategist (Consumer Insight)

Location: UK, Manchester

Company

hirify.global is a global ecommerce group operating beauty and sports nutrition brands, including Myprotein, Myvegan, Myvitamins and MP Activewear.

What you will do

• Translate commercial and business objectives into consumer-centric insights, strategic frameworks, positioning territories and propositions.
• Develop insight-led brand, campaign and innovation strategies for Myprotein.
• Design and lead primary research programmes covering customer behaviours, needs, motivations and attitudes.
• Lead customer understanding and future segmentation initiatives to identify growth opportunities and guide brand, marketing and product strategies.
• Monitor consumer, cultural and category trends across nutrition, wellness, fitness and lifestyle.
• Develop Myprotein’s brand tracking programme, analyse brand health metrics and present recommendations to senior stakeholders.

Requirements

• 5+ years of experience in brand strategy, consumer insight, strategic planning or brand planning roles.
• Experience developing consumer-led strategies for consumer-facing brands.
• Strong background in qualitative and quantitative research methodologies.
• Experience managing research agencies and external insight partners.
• Ability to translate insight and complex data into clear creative and commercial recommendations.
• Strong strategic thinking, storytelling, briefing, presentation, communication and stakeholder management skills.

Nice to have

• Experience in health, wellness, nutrition, fitness or FMCG categories.
• Experience leading customer segmentation projects.

Culture & Benefits

• Access to bespoke development programmes and an upskilling programme delivered with an industry training provider.
• 25 days of annual leave plus bank holidays, a birthday day off and enhanced family leave.
• Up to 10 days of compassionate leave and the option to buy back up to 3 additional days annually.
• Volunteer leave after 12 months, anniversary gifts and an employee referral reward.
• In-house GP, 24/7 Bupa Employee Assistance Programme, on-site physio and gym.
• Staff discounts on hirify.global brands, subsidised bus travel from Manchester City Centre and other salary-sacrifice benefits.