Sr. Product Marketing Manager (EdTech)

Location: Remote (United States); candidates must be United States residents authorized to work for any employer without stipulations.

Salary: $120,000–$140,000 annual salary.

Company

hirify.global provides immersive learning solutions for the skilled trades and industrial training, combining instructor-led training, online simulations, AI, and VR.

What you will do

• Develop market, buyer, competitive, and industry intelligence and translate insights into buyer personas, positioning, messaging, and product strategy.
• Lead go-to-market plans for products, features, and industry launches across Product, Sales, Customer Success, Growth, and Marketing.
• Create sales enablement tools, training, presentations, talk tracks, collateral, white papers, ebooks, reports, eGuides, and sales briefs.
• Partner with Demand Generation to develop campaigns that drive awareness, pipeline, and product adoption.
• Build industry thought leadership through webinars, conferences, speaking engagements, bylined content, PR, and industry awards.
• Track market, content, campaign, and enablement performance to optimize marketing impact and ROI.

Requirements

• 6+ years of product marketing experience, including buyer personas, product positioning and messaging, sales enablement, product launches, and go-to-market strategy.
• 5+ years developing product marketing content and sales assets.
• Proven experience owning go-to-market strategy for B2B SaaS products.
• Exceptional written and verbal communication skills, with the ability to explain complex technology and business concepts clearly.
• Strong analytical and strategic thinking, including the use of market, customer, and business data.
• Bachelor’s degree in Marketing, Communications, Business, or a related field.

Culture & Benefits

• Remote-first work environment with flexible hours.
• Annual learning reimbursement and career development opportunities.
• Three weeks of PTO, winter break, holidays, and sick days.
• Medical, vision, dental, and 401(k) matching benefits.
• Private company equity options, wellness resources, and social events.
• Family-friendly policies supporting work-life balance.

Hiring process

• Employment requires I-9 verification, E-Verify, a background check, and drug and alcohol screening.
• Additional checks may include employment history, references, education, credentials, DMV records, or credit history, depending on the role.