Director, Downstream Product Marketing (AI)

TL;DR

Director, Downstream Product Marketing (AI): Leading go-to-market strategy and execution across new business, renewals, and expansion with an accent on enterprise storytelling, revenue enablement, and AI-native marketing production. Focus on building scalable agentic workflows, creating executive-level sales materials, and connecting marketing programs to measurable revenue outcomes.

Location: Remote within the United States, with approximately 15% travel for strategic customer forums, sales kickoffs, and team offsites.

Salary: $182,800–$210,000 base salary, plus equity and benefits.

Company

hirify.global is an AI-native mental health company providing personalized support through self-guided tools, coaching, therapy, medication management, and specialty care.

What you will do

• Own the downstream go-to-market motion across new business, renewals, and upsell opportunities.
• Define messaging, proof points, and sales assets with revenue leaders to support customer acquisition, retention, and expansion.
• Coordinate with Enablement and Growth Marketing on field readiness, campaign themes, priority topics, and research.
• Partner with Communications and PR on spokesperson-led campaigns, press moments, and AI-powered search visibility.
• Build AI-native agents and workflows that produce high-quality, on-brand marketing assets at scale.
• Lead and develop the downstream Product Marketing team while establishing operating standards and cross-functional accountability.

Requirements

• 10+ years of product marketing experience, including significant enterprise B2B or B2B2C experience.
• 4+ years of experience leading and developing high-performing teams.
• Proven ownership of go-to-market strategy across new business, renewals, and expansion.
• Experience collaborating with sales, customer success, enablement, growth marketing, communications, and creative teams.
• Exceptional writing, editing, storytelling, presentation, analytical, and program leadership skills.
• Hands-on experience with generative AI and agentic tools, plus availability for approximately 15% travel.

Nice to have

• Experience in mental health, healthcare, employee benefits, or another highly regulated industry.
• Experience marketing to complex B2B2C audiences, including employers, consultants, health plans, providers, and consumers.

Culture & Benefits

• Health, dental, and vision benefits begin on the first day.
• 401(k) matching of up to 2%, paid time off, sick leave, and company holidays.
• Parental leave of up to 18 weeks after six months of employment.
• Access to mental health care, wellness, fertility, childcare, backup care, and elder care programs.
• Up to $1,000 annual professional development reimbursement and $200 annual donation matching.