Associate Director, Commerce (Retail Media)

Location: London, United Kingdom; hybrid, with teams in the office around four days a week. This is a UK-based role and requires the right to work in the United Kingdom.

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and the WPP Open marketing platform to deliver personalised marketing at scale.

What you will do

• Lead retail media strategy, delivery, and performance across a portfolio of clients.
• Manage end-to-end client-facing and operational output, maintaining high standards, controls, and best practices.
• Plan, activate, optimise, and measure campaigns across Amazon, CitrusAd, Criteo, and other retail media platforms.
• Build trusted relationships with clients, media partners, internal stakeholders, and cross-functional teams.
• Lead, coach, and develop a high-performing team while managing multiple workstreams and deadlines.
• Improve processes, support automation and technology adoption, oversee activation-related financial processes, and contribute to workshops and commerce product development.

Requirements

• Experience in eCommerce and retail media, including campaign setup, management, optimisation, and reporting.
• Strong hands-on experience across the Amazon ecosystem and understanding of the UK retail landscape, including Tesco, Sainsbury’s, ASDA, Morrisons, and Ocado.
• Experience with retail media and bid management platforms such as Amazon, CitrusAd, Criteo, Skai, and Pacvue.
• Strong understanding of strategic and tactical retail media and digital marketing, supported by high data literacy and measurement expertise.
• Project management, team leadership, stakeholder management, communication, and storytelling skills.
• Right to work in the United Kingdom is required.

Culture & Benefits

• Hybrid working environment designed to support creativity, collaboration, and connection.
• Inclusive culture built on trust, respect, employee resource groups, and opportunities for professional development.
• Access to hirify.global and WPP networks for learning and professional connections.
• Medical, retirement, vision, and dental insurance, significant paid time off, partner discounts, and employee mental health awareness days.
• Frequent in-office events celebrating team achievements, thought leadership, holidays, and milestones.