Marketing Tech (Senior) Principal (Ecommerce)

Location: Hybrid in London or Porto, with three days per week in the office and two days from home.

Company

hirify.global is an ecommerce platform connecting customers with fashion brands and boutiques through digital products and marketing technology.

What you will do

• Architect and oversee integrations across paid marketing channels, web and app analytics, CRM, customer data, and personalization platforms.
• Partner with marketing, product, data science, and engineering teams to implement scalable solutions for audience signals, attribution, and campaign performance.
• Develop data privacy practices while maximizing first-party data for personalization and performance optimization.
• Define marketing technology governance, best practices, and training programs to increase technology and AI adoption.
• Drive the development of a single customer view across all touchpoints and optimize product feeds for paid and organic channels.

Requirements

• Deep expertise in marketing technology platforms, including CDPs, customer analytics, server-side tagging, engagement, and automation tools.
• Strong technical background in REST APIs, data architecture, and marketing automation workflows.
• Ability to translate complex technical concepts into business strategies for senior management and cross-functional stakeholders.
• Experience working with marketing, product, data science, and engineering teams, including service-provider RFPs.
• Strong problem-solving and analytical skills with a data-driven and innovative mindset.

Nice to have

• Experience in ecommerce and understanding of online consumer behavior.
• Hands-on or leadership experience in search marketing or display marketing.

Culture & Benefits

• Hybrid work environment with three office days and two home-working days each week.
• Employee pension scheme.
• Flexible benefits program.
• Health insurance and critical illness cover.
• Equal-opportunity recruitment and employment practices.