Lead Market Researcher (Fintech)

Location: London office or remote within the UK, with occasional meetings in London.

Salary: £90,000–£110,000 per year, plus performance-based incentive awards.

Company

hirify.global is a UK digital bank offering personal and business banking products, savings, investments, pensions, and credit products.

What you will do

• Lead customer and market research supporting entry into new EU markets.
• Develop a repeatable market-entry research approach that balances depth, speed, and confidence.
• Analyse local money behaviours, banking expectations, customer needs, trust drivers, and adoption barriers.
• Identify and size priority customer audiences in partnership with Data, Strategy, and Product.
• Assess the fit of hirify.global’s current and planned proposition with local customer needs and market expectations.
• Synthesise complex evidence into recommendations, trade-offs, and confidence levels for business, product, and marketing decisions.

Requirements

• Significant experience in customer research or consumer insight with a record of influencing strategy and business outcomes.
• Experience with ambiguous, early-stage problems such as market entry, proposition development, innovation, or audience strategy.
• Experience conducting research across multiple markets and navigating cultural and market differences.
• Strong quantitative research skills, including segmentation and audience sizing.
• Strong methodological judgement and the ability to select appropriate research approaches.
• Strong synthesis, communication, and stakeholder-influencing skills, including constructive challenge of senior cross-functional partners.

Culture & Benefits

• Flexible working hours and distributed working within the UK.
• Support for relocating to the UK and visa sponsorship.
• £1,000 annual learning budget for books, courses, and conferences.
• MacBook and home-working setup support, with additional assistance for fully remote workers.
• Inclusive workplace focused on helping employees grow and do their best work.

Hiring process

• 30-minute recruiter call.
• One-hour Research Methods interview.
• Teamwork and Impact plus Values and Leadership interviews, lasting 1.5 hours in total.
• The process takes approximately 3–4 weeks.