Director, Consumer & Market Insights (Gamedev)

Location: Hybrid role based in London, England, United Kingdom

Company

hirify.global Europe develops and publishes games and entertainment experiences for players around the world.

What you will do

• Lead a team of managers and user researchers delivering end-to-end consumer research and user-testing projects.
• Guide research from project scoping and methodology selection through survey programming, fieldwork, quota management, and qualitative and quantitative analysis.
• Translate stakeholder briefs, player data, and market information into actionable insights for development, marketing, creative, sales, publishing, and forecasting teams.
• Manage internal and external research vendors across North America and Europe, including project bids and partner selection.
• Champion player-centric decisions across game development, publishing, launch performance, and post-launch assessments.
• Improve global research operations, player segmentation, research methodologies, and collaboration with the Japan office.

Requirements

• 10+ years of experience in market research or consumer insights.
• 4+ years of management experience, including team leadership and coaching.
• Strong understanding of social research fundamentals and multiple qualitative and quantitative research methodologies.
• Knowledge of descriptive and inferential statistics, data analysis, data visualization, and insight development.
• Strong communication, collaboration, leadership, project management, and stakeholder alignment skills.
• Proficiency in Excel, PowerPoint, and Word, with the ability to work across global time zones and maintain confidential information.

Nice to have

• Experience in video games, entertainment, branding, strategy consulting, or related fields.
• Established relationships with research vendors and experience selecting best-fit partners.
• Enthusiasm for games and understanding of player experiences.

Culture & Benefits

• Work with publishing, development, marketing, creative, sales, and data teams across multiple regions.
• Promote a data-driven, consumer-focused culture centered on player and fan perspectives.
• Support global collaboration and continuous improvement of research operations.
• Work within values focused on unforgettable experiences, embracing challenges, acting swiftly, integrity, and continuous evolution.