Associate Director of Product Marketing, ICHRA (Health Insurance)

Location: Fully remote, open only to candidates residing in Atlanta, Georgia, United States. Future work models may potentially involve hybrid presence at the associated metro-area hub office.

Salary: $147,549–$193,658 per year, plus annual performance bonuses.

Company

hirify.global is a health insurance company built around a full-stack technology platform and a member-focused healthcare experience.

What you will do

• Execute go-to-market campaigns and localized launch strategies for the ICHRA business.
• Translate insurance plan features and regulatory structures into value propositions, positioning frameworks, and modular messaging for brokers, employers, and employees.
• Develop sales enablement materials and support internal sales teams, broker networks, and general agencies.
• Coordinate product lifecycles, county expansions, feature updates, compliance filings, and workflow timelines ahead of Open Enrollment cycles.
• Track campaign performance, quote volumes, web-tool adoption, and member registration changes to improve channel performance.
• Route customer-facing documentation through Legal and Compliance and ensure claims comply with healthcare regulations.

Requirements

• 7+ years of experience in product marketing, brand strategy, B2B enablement, or growth marketing.
• Bachelor's degree or 4 years of relevant experience.
• 3+ years leading go-to-market campaign execution in health insurance, FinTech, or digital consumer health products.
• Experience managing project timelines and creative assets under strict deadlines.
• Must reside in Atlanta, Georgia, United States.

Nice to have

• Experience supporting B2B broker networks or employer benefit administration platforms.
• Experience working inside a health insurance carrier or digital healthcare startup.
• Understanding of health insurance plan structures, quoting engines, or ICHRA reimbursement guidelines.
• Familiarity with MarTech technology.

Culture & Benefits

• Medical, dental, and vision benefits.
• Unlimited vacation program, paid sick time, 11 paid holidays, and paid parental leave.
• 401(k) plan participation, life and disability insurance, and paid wellness time and reimbursements.
• Remote work arrangement that may adapt to a future hybrid model.
• Equal opportunity workplace focused on belonging and support.