Market Manager - Bed Frame, Surface and Safe Patient Handling (Medical Devices)

Location: Remote with regular domestic travel; role based in Reading, Berkshire, United Kingdom

Company

hirify.global is a global healthcare and medical technology company focused on improving healthcare delivery and helping save and sustain lives.

What you will do

• Develop and execute country marketing strategies for bed frames, surfaces, and safe patient handling solutions across direct and indirect markets.
• Plan product launches, promotions, campaigns, and marketing content for connected frames and bed platforms.
• Partner with sales, product management, clinical, finance, technical service, digital service, and customer service teams to execute commercial plans.
• Build value propositions, guided buying and selling stories, decision-support materials, and compliant tender and framework submissions.
• Develop digital, email, content marketing, thought leadership, webinars, case studies, and customer success materials.
• Track campaign attribution, customer journeys, ROI, budgets, and performance through Power BI and Salesforce reporting.

Requirements

• Current experience in a marketing role focused on medical devices, preferably hospital beds, pressure area care, total bed management, or managed equipment services.
• Proven success developing and executing marketing strategies that drive growth and brand awareness in direct and indirect markets.
• Strong understanding of the UK and Ireland healthcare markets and systems.
• Strong experience with NHS procurement processes and purchasing frameworks, including value-based procurement.
• Bachelor’s degree in marketing, business, or a related field is preferred.
• Excellent communication, project management, analytical, independent working, and cross-functional collaboration skills.

Nice to have

• Healthcare industry experience and prior experience working closely with sales teams or in a commercial or sales role.
• Familiarity with marketing automation tools, CRM systems, and e-commerce platform management.

Culture & Benefits

• Competitive salary and benefits package.
• Flexible work arrangements, including remote work options.
• Collaborative environment with opportunities to work across country and regional teams.
• Professional development and career growth opportunities.
• Work with a global healthcare leader on products supporting clinical and caregiver workflows.