Senior Strategic Marketing Lead (Digital Health)

Location: Remote, based in Western Europe; travel within Western Europe is expected.

Salary in Portugal: €75,200–€112,800 annually. Salary ranges also apply to Belgium, France, Germany, Italy, the Netherlands, and Spain.

Company

hirify.global is a global healthcare technology company developing medical technologies and digital health solutions.

What you will do

• Develop and execute the Western Europe Digital Health strategy and growth plans.
• Identify market opportunities, customer needs, healthcare trends, and competitive dynamics.
• Create customer value propositions and market development strategies for connected care and digital health solutions.
• Lead commercialization, product launches, and go-to-market initiatives across Western Europe.
• Build relationships with healthcare executives, innovation leaders, key opinion leaders, and strategic institutions.
• Partner with global and cross-functional teams to inform portfolio strategy, product evolution, and country-level execution.

Requirements

• Bachelor’s degree in marketing, business, healthcare, life sciences, engineering, or a related field.
• At least 7 years of experience in strategic marketing, business strategy, market development, or commercial leadership in healthcare, MedTech, digital health, or a related industry.
• Strong understanding of healthcare systems, connected care, remote patient monitoring, and digital transformation.
• Experience developing and executing growth strategies in complex, matrixed organizations.
• Experience engaging senior healthcare stakeholders and developing strategic partnerships.
• Strong communication, collaboration, stakeholder management, and cross-functional influencing skills, including responsible use of AI-powered tools and data security practices.

Nice to have

• MBA or advanced degree.
• Experience with digital health platforms, connected care, wearable technologies, healthcare data systems, or software-enabled healthcare solutions.
• Experience working with healthcare executives, innovation leaders, and strategic healthcare institutions.

Culture & Benefits

• Remote work arrangement with expected travel within Western Europe.
• Collaboration with regional and global teams across marketing, sales, product management, clinical, medical affairs, and market access.
• Competitive compensation and flexible benefits package.
• Benefits and resources designed to support employees across career and life stages.