Sr Acquisition Manager, Owned Media

Location: New York, New York, United States; in-office 4–5 days per week

Salary: $165,000–$185,000 USD annual base compensation, plus equity

Company

The Farmer’s Dog provides personalized subscriptions delivering freshly made, complete and balanced dog food directly to customers.

What you will do

• Own the lead-to-first-purchase communication architecture across email, SMS, push notifications, direct mail, and referral programs.
• Define CDP event schemas, audience taxonomies, identity resolution logic, segmentation models, and data hygiene standards.
• Govern HTML/CSS email templates, Jinja or Liquid personalization logic, campaign QA, suppression checks, and rendering validation.
• Build experimentation frameworks covering holdouts, sequencing, statistical significance, attribution, incrementality, and blended CAC reporting.
• Manage ESP, CDP, SMS, and direct mail vendors, including integrations, migrations, data mapping, validation, and go-live planning.
• Lead and develop owned-channel specialists while partnering with Data Science, Product Engineering, and Lifecycle Marketing.

Requirements

• 8+ years of CRM, lifecycle, or owned-channel marketing experience at a DTC or subscription consumer brand.
• Hands-on experience with CDP and ESP platforms such as Simon Data, Iterable, Braze, or Klaviyo.
• Proficiency in SQL, relational database concepts, HTML/CSS email development, and Jinja or Liquid templating.
• Experience designing A/B and multivariate tests, holdout groups, experimentation programs, and statistical analysis.
• Direct experience leading ESP or CDP migrations and building attribution or incrementality measurement frameworks.
• 3+ years of people management experience and the ability to work with senior and executive stakeholders.

Nice to have

• Experience with Attentive, Postscript, or comparable SMS marketing platforms.
• Familiarity with TCPA/CTIA compliance requirements.
• Experience with AI-assisted personalization or predictive send-time optimization.

Culture & Benefits

• In-office culture centered on collaboration and shared work in a SoHo office.
• Competitive compensation, equity, healthcare, dental, and vision coverage.
• Company-supported mental health benefits, a competitive 401(k) match, and flexible PTO.
• 12 weeks of paid parental leave and discounted fresh food for employees’ dogs.
• Dog-friendly workplace with a focus on belonging, inclusion, and cross-functional collaboration.