Senior Direct Marketing Strategist (Lifecycle Marketing)

TL;DR

Senior Direct Marketing Strategist (Lifecycle Marketing): Leading the strategy, development, and optimization of multi-channel email, SMS, and direct mail campaigns for local-business clients with an accent on segmentation, testing, deliverability, and performance analysis. Focus on solving complex lifecycle marketing challenges, building advanced audiences in ServiceTitan Marketing Pro, and improving campaign ROI through data-driven optimization.

Location: Remote - United States. Employees within commuting distance of a hirify.global office may be asked to work from the office based on team needs.

Salary: $75,000–$85,000 per year, plus potential discretionary bonuses or commissions.

Company

hirify.global provides technology and marketing services that help local businesses understand their markets, reach customers, and improve business performance.

What you will do

• Lead strategy, development, segmentation, A/B testing, and optimization for email, SMS, and direct mail campaigns.
• Partner with creative, technical, offshore, and client teams to develop messaging, targeting, and campaign structures.
• Define campaign standards for deliverability, compliance, design, and operational quality.
• Analyze performance metrics, prepare reports for leadership, and identify opportunities through internal data, research, and competitor benchmarking.
• Review, proofread, edit, and occasionally write campaign content while troubleshooting segmentation, workflows, deliverability, and advanced campaign logic.
• Build and maintain audiences in ServiceTitan and support junior teammates as a subject-matter resource without formal people-management responsibilities.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent experience.
• 4+ years of direct or lifecycle marketing experience.
• Experience building and maintaining multi-channel email, SMS, reputation, and direct mail campaigns.
• Strong proficiency with marketing automation tools, including ServiceTitan Marketing Pro or similar platforms.
• Data-driven analytical skills with experience interpreting campaign metrics and recommending improvements.
• Excellent written, editing, verbal communication, client-service, and problem-solving skills.

Culture & Benefits

• Employer-paid medical, dental, and vision insurance.
• Flexible paid time off and paid parental leave.
• Paid cell phone and service, plus a remote office allowance.
• Professional development courses and regular manager check-ins focused on performance and career growth.
• Values include client success, genuine care, continuous improvement, strong results, and teamwork.