6 дней назад
Manager, Retention Marketing, Commerce Platform
142 800 - 210 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Manager, Retention Marketing, Commerce Platform (CRM/Lifecycle Marketing): Building and optimizing cross-channel retention programs for DoorDash’s merchant Commerce Platform with an accent on lifecycle strategy, audience segmentation, and personalized CRM experiences. Focus on designing automated flows and experiments, leading campaign execution, and using performance data to improve merchant adoption, retention, and engagement.
Location: United States — New York, San Francisco, Seattle, Los Angeles, Sunnyvale, Chicago, Austin, Denver, Atlanta, Miami, Boston, or Washington, DC
Salary: $142,800–$210,000 USD per year, plus potential equity grants.
Company
provides last-mile delivery technology that connects people with local businesses and supports merchant growth.
What you will do
- Develop CRM strategy across the merchant lifecycle for Commerce Platform products, including automated flows, experiments, and ad hoc campaigns.
- Lead and support two direct reports responsible for briefing, optimizing, and executing CRM campaigns and automations.
- Partner with Integrated Marketing to define campaign goals, audience targeting, channel mix, and messaging cadence.
- Manage end-to-end campaign planning with Marketing Operations, including creative development, stakeholder feedback, segmentation, and QA.
- Align CRM initiatives with broader lifecycle programs across merchant touchpoints.
- Analyze campaign performance, establish benchmarks, and deliver actionable reporting.
Requirements
- 6+ years of experience in lifecycle, retention, or growth marketing, preferably in B2B or SaaS environments.
- Proven success driving results through cross-channel CRM campaigns.
- Strong cross-functional collaboration and stakeholder management skills.
- Hands-on experience with CRM platforms such as Iterable or Pardot and complex data and segmentation tools.
- Strong analytical, organizational, and prioritization skills with an ownership mindset.
- Bachelor’s degree or equivalent experience.
Nice to have
- Demand generation marketing experience.
Culture & Benefits
- Regular employee benefits include medical, dental, and vision coverage.
- 401(k) plan with employer matching, disability and life insurance, and commuter benefits matching.
- 16 weeks of paid parental leave, family-forming assistance, wellness benefits, and mental health support.
- Flexible paid time off for salaried roles, plus 80 hours of paid sick time annually.
- Paid holidays and additional leave in compliance with applicable state laws.
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