обновлено 14 дней назад
Manager, B2B Retention, DoorDash for Business (CRM)
142 800 - 210 000$
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Manager, B2B Retention, DoorDash for Business (CRM): Building personalized, cross-channel lifecycle programs for DoorDash for Business administrators and users with an accent on CRM strategy, campaign experimentation, and B2B2C engagement. Focus on designing segmentation frameworks, executing email, push, SMS, and in-app campaigns, and analyzing performance to improve adoption, activation, and retention.
Location: New York, NY; San Francisco, CA; Sunnyvale, CA; Los Angeles, CA; Chicago, IL; Denver, CO; Boston, MA; Austin, TX; Atlanta, GA; Miami, FL; Seattle, WA; or Washington, D.C.
Salary: $142,800–$210,000 USD annual base salary, plus potential equity grants.
Company
provides food delivery and business meal solutions through its for Business platform.
What you will do
- Develop, test, and implement CRM strategies that improve adoption, activation, conversion, engagement, and retention.
- Build personalization frameworks for communications based on administrator needs and user benefits.
- Execute end-to-end campaigns across email, push notifications, SMS, and in-app messaging, including briefing, build, QA, and launch.
- Lead channel communications strategy with product marketing, operations, product, engineering, design, and copywriting partners.
- Manage audience segmentation, creative reviews, testing, iteration, and campaign scaling.
- Analyze campaign results, establish benchmarks, prepare performance reports, and share best practices.
Requirements
- 5–7+ years of overall marketing or growth experience, including 4+ years in lifecycle, email, CRM, or retention marketing.
- Experience with CRM technology, ESPs, segmentation tools, and complex data structures and systems.
- Strong analytical skills and experience creating data-driven marketing campaigns.
- Record of delivering business results through cross-channel marketing campaigns.
- Strong stakeholder management, communication, organization, and multitasking skills.
- Bachelor’s degree or equivalent experience.
Nice to have
- B2B or B2B2C marketing experience.
- Braze experience.
- Familiarity with data visualization platforms such as Sigma or Tableau.
Culture & Benefits
- Entrepreneurial, customer-focused, and fast-moving environment.
- 401(k) plan with employer matching.
- Medical, dental, vision, disability, and basic life insurance.
- Paid parental leave, paid time off, paid sick leave, and 11 paid holidays.
- Wellness, commuter, family-forming assistance, and mental health benefits.
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