Acquisition Manager, Enablement

Location: New York, New York, United States; in-office attendance required 4–5 days per week

Salary: $120,000–$140,000 USD annual base compensation, plus equity

Company

The Farmer’s Dog provides personalized, freshly made dog food through a direct-to-consumer subscription service and is developing broader personalized pet-care experiences.

What you will do

• Maintain acquisition media plans and forecasts across channels, keeping spend, pacing, and projections aligned with CAC and growth targets.
• Support go-to-market planning by translating product launches and campaigns into channel-level media plans.
• Connect Paid Social, Paid Search, Partnerships, Media, Owned Channels, and Data & Analytics around a shared view of performance.
• Lead governance of pixels, UTMs, tagging taxonomy, and other measurement infrastructure.
• Build acquisition reporting frameworks and translate performance data into actionable recommendations.
• Partner with Data & Analytics on incrementality testing, attribution models, CAC/LTV reporting, and measurement architecture.

Requirements

• 5+ years of experience in growth marketing, media planning, or marketing operations.
• Fluency in marketing analytics; experience with Google Analytics and Looker is preferred.
• Ability to build, maintain, and communicate channel-level forecasts and performance reports.
• Strong understanding of pixels, UTMs, tagging taxonomy, attribution, and tracking implementation.
• Experience partnering with Data & Analytics teams on measurement frameworks, dashboard requirements, and tracking QA.
• Clear communication, early issue escalation, high ownership, and interest in dogs.

Culture & Benefits

• In-office culture focused on collaboration and shared-space engagement.
• Dog-friendly office in SoHo.
• Healthcare, dental, vision, mental health benefits, and a competitive 401(k) with company match.
• 12 weeks of paid parental leave and flexible PTO.
• Equity package and discounted fresh food for dogs.