Performance Marketing Lead

Location: Remote; listed locations are Boston, Massachusetts, United States, and London, England, United Kingdom

Salary: $100,000–$140,000 USD total cash compensation per year, varying by geographic location

Company

hirify.global is an independent, experimental, fully remote consumer app focused on dating, sexuality, and more intimate human connection.

What you will do

• Execute and optimize paid acquisition campaigns, including setup, pacing, performance monitoring, QA, and testing.
• Maintain a structured growth testing roadmap covering paid media, ASO, creative, landing pages, audiences, and market-specific opportunities.
• Lead ASO execution through app-store creative testing, Custom Product Pages, In-App Events, metadata opportunities, and specialist partner coordination.
• Manage media agency operations, including planning, action tracking, performance reviews, creative iteration, and delivery accountability.
• Develop performance creative briefs with Creative, Brand Marketing, Social, and agency partners, and translate performance data into actionable learnings.
• Support market-specific growth plans and document tests, results, and next steps across teams.

Requirements

• Experience owning performance marketing workstreams with growth targets, campaign execution, optimization, reporting, and KPI responsibility.
• Hands-on experience with paid social and/or search, including channels such as Meta, TikTok, Google, or Apple.
• Experience with ASO, app-store creative testing, Custom Product Pages, In-App Events, or similar app-growth surfaces.
• Experience working with media agencies or external creative partners and maintaining accountability for deliverables.
• Ability to turn creative performance insights into concrete actions and communicate risks and opportunities clearly to stakeholders.
• Experience in a fast-paced, remote-first, or startup environment.

Nice to have

• Experience with app growth, subscription businesses, dating, social, wellness, or other consumer products with network effects.
• Experience with incrementality testing, geo experiments, media mix modeling, or other methods of measuring paid media impact beyond platform-reported results.

Culture & Benefits

• Fully remote work with flexible working hours.
• Unlimited paid time off and a home office budget.
• Learning and development budget.
• On-demand therapy sessions and mental health support through Spill.
• In-person meetups and an organizational focus on transparency, inclusion, autonomy, wellbeing, and preventing burnout.
• Transparent and equitable compensation practices, including a Baseline Freedom Salary of £60,000 GBP per year for roles below that level.

Hiring process

• Recruiter screening call followed by a hiring manager conversation.
• Candidate challenge, team conversation, and final offer generally within two weeks of the final call.
• All interviews are conducted remotely with mutually agreed scheduling.