Manager, Marketing Analytics

TL;DR

Manager, Marketing Analytics (Marketing Measurement): Leading end-to-end measurement and analysis across paid media, DTC, Amazon, and retail channels with an accent on marketing mix modeling, attribution, incrementality, and performance optimization. Focus on building KPI dashboards, analyzing acquisition trends and cohorts, and translating complex data into recommendations for growth strategy and senior leadership.

Location: Princeton, New Jersey, United States. Immigration sponsorship or support is not available, including Form I-983 support for STEM OPT.

Salary: $100,000–$166,000 national target base pay. California and New York metro target base pay: $110,000–$184,000.

Company

hirify.global develops vitamins, supplements, and nutrition products, including the Nature Made brand.

What you will do

• Own marketing performance measurement across paid media, DTC, Amazon, and retail channels.
• Establish best practices for marketing mix modeling, multi-touch attribution, and incrementality testing.
• Develop and maintain dashboards tracking ROAS, CAC, LTV, incrementality, and funnel performance.
• Partner with the Growth team to evaluate campaigns and optimize marketing budgets.
• Analyze customer acquisition by channel, cohort, and product to inform growth strategy.
• Present actionable insights and recommendations to senior stakeholders and leadership.

Requirements

• 5–8+ years of experience in marketing analytics, growth analytics, or a related field.
• Experience analyzing paid media across Meta, Google, Amazon, and TV media.
• Proficiency with SQL, Python or R, and business intelligence platforms.
• Expertise in marketing mix modeling, attribution, and performance measurement frameworks.
• Strong communication skills and ability to manage cross-functional relationships.
• Bachelor’s degree in a quantitative field or equivalent relevant experience.

Nice to have

• Experience in DTC, omnichannel, or digitally native brands.

Culture & Benefits

• Opportunities for career growth, learning, experimentation, and professional development.
• Total Rewards package supporting employee health and well-being.
• Medical, dental, and vision benefits.
• 401(k) match, wellness benefits, and potential annual performance bonus.
• Recognition programs and support for employees and their families.