Lead Product Marketing Manager (Cybersecurity)

Location: Arlington, Virginia, United States

Salary: $110,000–$150,000 USD annually

Company

hirify.global builds, deploys, and implements hardware and software products that address complex challenges, including cybersecurity solutions for government customers.

What you will do

• Own positioning, messaging, and marketing strategy for assigned cybersecurity products.
• Lead full product relaunches, including refreshed narratives, campaign strategies, and execution sequencing.
• Analyze competitive landscapes, buyer personas, and market trends.
• Partner with product and engineering teams to translate technical capabilities into market-relevant messaging.
• Build sales enablement materials and collaborate with the field to assess market resonance.
• Brief the content team and develop go-to-market strategies for government and DoD buyers.

Requirements

• 6+ years of product marketing experience.
• Proven ownership of go-to-market strategy for a specific product.
• Experience designing channel enablement programs for government resellers, including training partner field representatives.
• Ability to translate complex technical and compliance requirements into co-selling materials.
• Strong writing, strategic thinking, and end-to-end execution skills.
• Familiarity with data security or cybersecurity and the ability to operate independently as a product-line owner.

Nice to have

• SEO and SEM expertise.
• Marketing automation and lead-nurture experience.
• Ability to design digital and print marketing assets.
• Active security clearance.

Culture & Benefits

• Medical, dental, and vision insurance.
• Life and disability insurance.
• Retirement benefits and paid leave.
• Tuition assistance and professional development support.
• Competitive compensation based on experience, skills, geographic location, and organizational requirements.