Senior Product Marketing Specialist (Cybersecurity)

Location: Hybrid, Munich, Germany; the role supports go-to-market activities across EMEA.

Salary: €68,000–€93,500 EUR annual base salary, plus equity where applicable, bonus, paid time off, parental leave, and financial benefits.

Company

Okta provides identity and access security infrastructure for organisations, including solutions that help enterprises safely adopt AI.

What you will do

• Support product launches and regional go-to-market strategies across EMEA.
• Adapt global positioning, value frameworks, campaigns, and launch plans to local market needs.
• Create and refine customer-facing narratives, case studies, blogs, web pages, and sales enablement assets.
• Equip sales teams and partners with messaging, use cases, competitive insights, and battlecards.
• Research customer trends, industry changes, regulatory considerations, and competitor activity across EMEA.
• Share regional market feedback with global and regional stakeholders to inform product roadmaps and messaging.

Requirements

• 5+ years of hands-on experience in product marketing, B2B SaaS marketing, or a related field.
• Experience with identity and access management, cybersecurity, or cloud security solutions.
• Experience owning product messaging frameworks, tier-based launch plans, buyer personas, and competitive battlecards end to end.
• Written and verbal communication in German and English is required.
• Experience launching solutions in EMEA and understanding enterprise buying behaviours, regulatory landscapes, and regional business cultures.
• Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience.

Culture & Benefits

• Collaborative, self-motivated, fast-paced, and cross-functional working environment.
• In-person onboarding experience designed to support connection and impact from the first day.
• Paid time off, parental leave, bonus, equity where applicable, and comprehensive financial benefits.
• Well-being support, talent development, and community-focused programmes.