Product Growth & Adoption Manager

Location: Remote within the United States; candidates must be authorized to work lawfully in the United States. Most work happens on East Coast time, with some travel to conferences, client offices, trainings, and internal gatherings. An office is available in New York City, with additional shared workspace meetups in Washington, DC.

Salary: $120,000–$180,000 annually, commensurate with experience.

Company

hirify.global produces opinion research and data-driven tools for Democratic campaigns, progressive organizations, and advocacy groups.

What you will do

• Own product adoption and engagement outcomes, including user growth, depth of usage, and onboarding of new user cohorts.
• Represent products across the progressive ecosystem through demos, trainings, conference panels, cycle kickoffs, and client conversations.
• Develop audience-specific product stories for nonprofits, congressional campaigns, state parties, and advocacy organizations.
• Interview users to understand adoption, stalled usage, and churn, then translate insights into growth tactics, messaging, and product recommendations.
• Create product-spread materials including one-pagers, case studies, and training decks.
• Build email and lifecycle marketing programs, manage marketing analytics, set targets, and report on acquisition and engagement progress.

Requirements

• Multiple election cycles of experience in Democratic or progressive politics, such as campaigns, committees, independent expenditures, labor, advocacy, or political consulting.
• 4+ years of experience in product marketing, growth, adoption, or a client-facing role with personal ownership of product usage.
• Ability to explain complex products clearly to busy campaign and organization stakeholders.
• Understanding of software development from idea through beta and launch, with the ability to distinguish messaging problems from product problems.
• Working knowledge of survey research, including crosstabs and message testing, without overclaiming findings.
• Authorization to work lawfully in the United States and availability for East Coast time collaboration and occasional travel.

Nice to have

• Experience actively experimenting with AI tools and building useful AI-assisted workflows.
• Comfort presenting on panels, training users, and speaking with skeptical clients.
• Experience working with ambiguous problems and off-cycle political rhythms.

Culture & Benefits

• Remote work environment with regular in-person work in New York City and shared workspace meetups in Washington, DC.
• Medical, dental, and health benefits.
• Supportive environment that values differences and diverse perspectives.
• Opportunities to work with engineers, data scientists, and political analysts on tools used across the progressive ecosystem.