Senior Manager, Specialty Product Marketing (Insurance)

Location: Bethesda, MD or Manhattan, NY; hybrid with 3 days per week in the office

Annual salary: $121,975–$189,625

Company

hirify.global is a large United States auto insurer and a member of the Berkshire Hathaway family of companies.

What you will do

• Own the brand and go-to-market strategy for cycle, boat, and RV insurance lines.
• Translate business data, funnel trends, customer behavior, competitive performance, and research into marketing strategy and investment decisions.
• Develop integrated Paid, Owned, and Earned Media and Creative strategies aligned with business objectives and the master brand.
• Lead agency relationships and collaborate with product, media, creative, CRM, sales, social, events, and research partners.
• Build annual and long-range plans, creative briefs, customer journeys, KPIs, and business pipeline across digital, phone, and agent channels.
• Lead and develop marketing staff while owning, reconciling, and reporting on the Specialty marketing budget.

Requirements

• 7+ years of brand marketing or brand management experience, including experience with a Fortune 500 company.
• Experience driving profitable growth through consumer marketing programs in financial services, insurance, SaaS, or banking.
• Experience analyzing data, developing qualitative insights, evaluating creative work, and writing strategic briefs.
• Experience managing and developing direct reports through goal setting, delegation, feedback, and performance standards.
• Comfort using AI tools such as Claude or Copilot for data analysis, briefing, and creative development.
• Bachelor's degree required; MBA preferred.

Nice to have

• Experience marketing powersports, recreational vehicles, or specialty insurance.
• Agency-side experience managing multi-channel campaigns.
• Familiarity with consumer and market research methodologies.

Culture & Benefits

• Hybrid work arrangement with flexibility and regular office collaboration.
• Personalized development programs, mentorship, and certification assistance.
• Inclusive and collaborative culture focused on shared success.
• Competitive pay, benefits, and flexibility supporting employee well-being and future planning.

Hiring process

• The role reports to the Senior Director of Product Marketing for Property & Specialty Lines.
• hirify.global will not sponsor a new applicant for employment authorization for this position.