Product Marketing Lead, Insurance

Location: New York (Grand Central), NY, United States; in-office 4 days per week

Salary: $150,000–$200,000 base salary annually; OTE: $200,000–$300,000

Company

hirify.global provides an AI-first platform for mission-critical workflows in highly regulated industries, including insurance, healthcare, and financial services.

What you will do

• Own the commercialization strategy for hirify.global’s insurance platform across the insurance distribution chain.
• Lead messaging and positioning that translate complex technical capabilities into clear value for different customer personas.
• Build product narratives, sales support materials, and proof points for customer-facing teams.
• Partner with engineering, solutions, sales, and marketing while representing the voice of insurance customers.
• Use data and analytics to measure commercialization performance and optimize results.
• Conduct market research and competitive analysis to identify trends and opportunities in insurance technology.

Requirements

• 5+ years of experience in B2B product marketing for an InsurTech, AI, ML, or technical SaaS solution.
• Ability to turn complex ideas into compelling narratives for different personas.
• Experience delivering live demos, webinars, or virtual product presentations.
• Experience using data and automation to drive decisions, predictability, and scale.
• Strong cross-functional collaboration skills and willingness to contribute hands-on.
• Must work in the New York City office 4 days per week.

Nice to have

• Familiarity with the insurance industry.
• Experience selling or deploying AI or machine learning in enterprise environments.

Culture & Benefits

• Fast-paced, high-performing environment focused on enterprise AI technology.
• Opportunity to contribute to impactful marketing initiatives and insurance product strategy.
• Equity and benefits packages in addition to base salary.