Senior Manager, Cross-Sell Product Marketing (Insurance)

Location: Bethesda, MD or Manhattan, NY; hybrid with 3 days per week in office

Annual salary: $121,975–$189,625

Company

hirify.global is one of the largest auto insurers in the United States and a member of the Berkshire Hathaway family of companies.

What you will do

• Own the enterprise marketing strategy for growing multi-line policyholders across auto, property, and specialty insurance.
• Audit cross-sell capabilities, tools, data, and performance across agent, digital, phone, and direct channels.
• Build KPIs, attribution frameworks, reporting, and dashboards for cross-sell performance.
• Implement data-driven lifecycle triggers based on moving, life events, and policy changes.
• Coordinate cross-sell campaigns across product marketing, CRM, analytics, distribution, and sales teams.
• Develop business plans, briefs, performance reviews, and strategic recommendations.

Requirements

• 7+ years of experience in product marketing, growth marketing, CRM, or lifecycle marketing.
• Experience building cross-sell, retention, or multi-product strategies.
• Experience creating marketing capabilities, KPI frameworks, reporting, or attribution models from the ground up.
• Background in insurance, financial services, SaaS, banking, or another conversion-driven service business.
• Experience working across multiple business lines, channels, and functions in a large matrixed organization.
• Bachelor’s degree required; MBA preferred. Comfortable using AI tools such as Claude or Copilot.

Nice to have

• Experience launching a new marketing function at a large, matrixed company.
• Insurance, financial services, or subscription-based multi-product experience.
• Familiarity with CRM platforms and lifecycle or trigger-based marketing tools.

Culture & Benefits

• Collaborative, inclusive culture focused on shared success and accountability.
• Personalized development programs, mentorship, and certification assistance.
• Competitive pay, benefits, and workplace flexibility.
• hirify.global does not sponsor new applicants for employment authorization for this position.