Director, Field Marketing & Demand Generation (Cybersecurity)

Location: Flexible - USA; remote

Salary: $170,000–$213,000 USD per year

Company

hirify.global develops cloud security technology, including Falco, an open standard for cloud threat detection, and runtime security solutions.

What you will do

• Own the field marketing vision, strategy, execution, plans, playbooks, and reporting across AMER, EMEA, and APJ.
• Lead end-to-end ABM and territory demand generation across events, digital, content, and outbound channels.
• Set the strategy and operating calendar for events including RSAC, Black Hat, KubeCon, summits, CISO dinners, and partner events.
• Partner with regional sales and RevOps on territory planning, pipeline, forecasting, QBRs, and revenue alignment.
• Manage and forecast the global field marketing budget, KPIs, attribution, incrementality, win-loss analysis, and ROI.
• Build and develop a distributed team while implementing measured AI-supported marketing workflows.

Requirements

• 10+ years of B2B marketing experience, including 5+ years leading field, regional, or demand generation teams.
• Deep familiarity with enterprise cybersecurity or cloud infrastructure buyers, including CISOs, security architects, and platform teams.
• Experience owning a multi-million-dollar budget and pipeline target with measurable revenue impact.
• Expertise in demand funnels, ABM, intent data, enterprise events, and cross-regional planning.
• Demonstrated experience building AI into marketing workflows and evaluating its measurable business impact.
• Hands-on experience with Marketo, Salesforce, ABM or intent platforms such as 6sense or Demandbase, event technology, and BI/reporting; willingness to travel 20–40%.

Culture & Benefits

• Remote work in the USA with a distributed, cross-regional team.
• Extra days off and mental health support through the Modern Health app.
• 401(k) retirement savings plan with a 3% company match.
• Maternity and parental leave.
• Full health benefits for employees and their families.