Field Marketing Specialist, Key & Strategic Accounts

TL;DR

Field Marketing Specialist, Key & Strategic Accounts (B2B Tech Marketing): Driving integrated demand generation, account engagement, and pipeline acceleration for strategic and key accounts with an accent on multi-channel campaigns, event execution, and operational optimization. Focus on building account journeys, automating lead follow-up with AI, resolving Salesforce and Tableau data issues, and translating program analytics into revenue-focused actions.

Location: Hybrid role based in Bellevue, Washington; Chicago, Illinois; or Toronto, Ontario, Canada. Travel within the region is required approximately 10–20% of the time, including for meetings and event execution.

Salary: $80,000–$110,000 USD annually; Canadian range of $69,000–$94,600 CAD annually.

Company

Okta provides identity and access management products through the Okta Platform and Auth0 Platform, helping organizations securely use technology, applications, and AI.

What you will do

• Support integrated field marketing, executive dinner, VIP reception, and account-based marketing programs for strategic and key accounts.
• Coordinate event logistics, vendors, venues, webinar platforms, swag, purchase orders, registration pages, and post-event lead routing.
• Build and optimize multi-channel nurture programs and automated follow-up sequences in partnership with Marketing Operations and SDRs.
• Maintain newsletters, campaign alerts, playbooks, regional decks, tracking systems, and operational mechanisms.
• Troubleshoot lead routing, campaign tracking, and data discrepancies across Salesforce and Tableau.
• Develop reporting on registrations, attendance, account intent, program ROI, and regional targeting to improve marketing performance.

Requirements

• 2+ years of professional B2B technology marketing experience, preferably in field marketing, demand generation, or account-based marketing.
• Bachelor’s degree, preferably in Marketing, Communications, or Business.
• Experience with Salesforce, marketing automation platforms such as Marketo or Eloqua, and marketing analytics.
• Familiarity with ABM platforms, event management software, and project management tools such as 6sense, Demandbase, Splash, Zoom, and Asana.
• Familiarity with Generative AI tools such as Gemini or Claude for content creation, workflow automation, and performance analysis.
• Strong analytical, written, verbal, presentation, organizational, and cross-functional collaboration skills.

Nice to have

• Experience supporting strategic or key account marketing programs.
• Experience optimizing account-based customer journeys and automated SDR workflows.

Culture & Benefits

• Collaborative, team-oriented environment focused on continuous improvement and operational excellence.
• In-person onboarding experience designed to build connections and accelerate impact.
• Equity where applicable, bonus opportunities, and health, dental, and vision insurance.
• Retirement benefits, including 401(k) in the United States and RRSP matching in Canada.
• Flexible spending or healthcare spending benefits, telemedicine, PTO, parental leave, and other paid leave.
• Commitment to well-being, social impact, talent development, and community.