обновлено 10 дней назад
Field Marketing Specialist, Key & Strategic Accounts (AI)
80 000 - 110 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Field Marketing Specialist, Key & Strategic Accounts (AI): Supporting integrated demand generation and account-based marketing programs for strategic and key accounts with an accent on field events, multi-channel customer journeys, campaign operations, and data quality. Focus on optimizing nurture sequences, automating workflows with AI, coordinating lead routing, and developing reporting frameworks across Salesforce, 6sense, and marketing analytics platforms.
Location: Hybrid role based in Bellevue, Washington; Chicago, Illinois; or Toronto, Ontario, Canada. Travel within the region for meetings and event execution is required approximately 10–20% of the time.
Salary: $80,000–$110,000 USD annually or $69,000–$94,600 CAD annually, depending on location and qualifications.
Company
Okta provides identity security, authentication, access, and automation products through the Okta and Auth0 platforms.
What you will do
- Support field marketing events, executive dinners, VIP receptions, and targeted account-based marketing campaigns.
- Optimize email nurture sequences and multi-channel customer journeys for strategic and key accounts.
- Manage event logistics, vendors, venues, webinar platforms, swag, and purchase orders.
- Build operational mechanisms, playbooks, newsletters, campaign alerts, and regional marketing guides.
- Coordinate registration pages, post-event lead routing, automated SDR follow-up sequences, and campaign enablement.
- Develop reporting for registrations, attendance, account intent, program ROI, and regional targeting using Salesforce, 6sense, and marketing analytics platforms.
Requirements
- 2+ years of professional B2B technology marketing experience, preferably in field marketing, demand generation, or account-based marketing.
- Bachelor’s degree, preferably in Marketing, Communications, or Business.
- Experience with Salesforce and marketing automation platforms such as Marketo or Eloqua.
- Familiarity with ABM platforms, event management software, project management applications, and generative AI tools.
- Strong analytical, written, verbal, presentation, organizational, and communication skills.
- Ability to multitask, work independently, collaborate across teams, and travel approximately 10–20% within the region.
Culture & Benefits
- Collaborative, team-oriented environment focused on continuous optimization and operational excellence.
- In-person onboarding experience designed to connect employees with the mission and team.
- Health, dental, and vision insurance.
- 401(k), flexible spending account, equity where applicable, bonus, and paid leave for eligible US employees.
- RRSP matching, healthcare spending, telemedicine, and paid leave for eligible Canadian employees.
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