3 дня назад
Manager, Marketing Analytics & Measurement
90 000 - 132 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Manager, Marketing Analytics & Measurement (MMM/Incrementality Testing): Executing measurement strategy for enterprise client engagements across Marketing Mix Modeling, incrementality testing, and measurement roadmaps with an accent on translating complex marketing data into actionable business recommendations. Focus on leading client workstreams, presenting measurement insights to senior stakeholders, and developing direct reports while building client-facing measurement leadership.
Location: Minneapolis, United States; frequent paid travel to the Minneapolis headquarters is required for company and team events and in-person collaboration.
Salary: $90,000–$132,000 annually, inclusive of a 20% bonus.
Company
is an independent full-funnel media, measurement, and creative firm with a proprietary marketing technology platform, EMRge.
What you will do
- Manage 1–3 enterprise client engagements, including workplans, workstreams, deliverables, and project plans.
- Execute measurement strategies across Marketing Mix Modeling, incrementality testing, and measurement roadmaps.
- Translate complex measurement outputs and media performance data into clear business insights and actionable recommendations.
- Lead client presentations and develop executive presence with VP- and C-level stakeholders.
- Support business development through strategy, messaging, scope refinement, and prospective-client collaboration.
- Manage and develop 1–2 direct reports while contributing to Measurement Solutions and cross-functional marketing initiatives.
Requirements
- 4+ years of client-facing experience, or 3+ years plus an MBA.
- At least 1 year of experience managing direct reports.
- Strong communication, collaboration, and structured-thinking skills across multiple client and internal teams.
- Ability to connect complex marketing data and ambiguous situations to a tangible business path forward.
- Experience in the marketing industry, preferably digital marketing.
- Experience with marketing analytics, measurement technology, or client media performance analysis.
Nice to have
- Experience with incrementality testing using geographic or customer holdouts.
- Experience with Adobe Analytics, Google Analytics, ViQ, or similar digital marketing analytics software.
- Experience using SQL to gather data or run analytics on datasets.
- Experience with MMM or MTA marketing models.
- Experience partnering with Directors, VPs, CMOs, CFOs, and other senior stakeholders.
Culture & Benefits
- Trust-focused, transparent, inclusive, and collaborative workplace.
- Access to office spaces in Minneapolis, New York City, and Chicago.
- Generous paid vacation, sabbatical program, and 401(k) match.
- Health insurance inclusive of same-sex partners and family formation benefits.
- Monthly mobile phone and data-plan stipend.
- Paid travel to Minneapolis for company events, team events, and in-person collaboration.
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