Sr. Analyst, Audience Design & Delivery (Direct Marketing Analytics)

Location: Englewood, Colorado, United States; regular, consistent, and punctual attendance required. Must be able to work nights, weekends, and variable schedules as necessary.

Salary: $81,627.18–$122,440.77 annually.

Company

hirify.global is a Fortune 50 media and technology company developing entertainment, communications, and online experiences for millions of customers.

What you will do

• Execute and maintain subscriber and trigger-based direct mail campaigns for acquisition, onboarding, retention, and downgrade mitigation.
• Develop audience selections and targeting logic in Adobe Campaign and supporting platforms.
• Build, test, deploy, and validate campaign workflows, audience counts, segmentation logic, and deliverables.
• Investigate data quality issues, troubleshoot campaign execution, and ensure compliance with data governance, privacy, and information security requirements.
• Manage vendor approvals, campaign documentation, production timelines, and operational readiness.
• Build dashboards, analyze campaign performance, present recommendations, and support test-and-learn audience optimization.

Requirements

• Bachelor's degree in Marketing, Business, Analytics, Statistics, Economics, or a related field.
• 3+ years of experience in direct marketing, database marketing, campaign operations, analytics, audience strategy, or campaign management; relevant experience listed as 5–7 years.
• Strong analytical, problem-solving, written, and verbal communication skills.
• Advanced Microsoft Excel proficiency and experience with large customer datasets and audience segmentation.
• Ability to manage multiple projects while maintaining exceptional attention to detail.
• Regular attendance and availability for nights, weekends, and variable schedules are required.

Nice to have

• Experience with Adobe Campaign Classic, direct mail marketing, Tableau or similar visualization tools, and SQL.
• Experience with customer targeting models, campaign testing, vendor-based marketing operations, and production processes.
• Knowledge of data privacy, marketing compliance, and governance best practices.

Culture & Benefits

• Full-time employment with benefits for eligible employees.
• Compensation includes base pay, with most non-sales positions eligible for a bonus.
• Benefits support physical, financial, and emotional well-being.
• Work involves cross-functional collaboration across Marketing, Strategy, Operations, Analytics, Product, Data Governance, and Vendor Management.
• Inclusive workplace focused on customer experience, teamwork, innovation, and continuous improvement.