Senior Manager, Digital Marketing (Fintech)

TL;DR

Senior Manager, Digital Marketing (Fintech): Leading paid digital and social acquisition strategy across Meta, TikTok, Snapchat, YouTube, connected TV, and emerging channels with an accent on creative direction, experimentation, and conversion-path optimization. Focus on building scalable testing programs, connecting paid and owned experiences, and improving acquisition performance through rigorous analysis and cross-functional execution.

Location: Remote within the United States. The role is remote-first; hirify.global is headquartered in Richmond, Virginia. hirify.global is not sponsoring new applicant employment authorization.

Salary: $152,000–$191,000 annual full-time base salary, plus eligibility for annual incentive and equity programs.

Company

hirify.global is a purpose-driven U.S. fintech company providing credit cards and clearer financial products for consumers working to improve their credit.

What you will do

• Lead paid digital and social performance marketing strategy across major social, video, display, and emerging channels.
• Direct creative concepts, placements, formats, and digital production while managing creative spend and agency partnerships.
• Build always-on A/B and multivariate testing programs and translate results into actionable testing plans.
• Connect paid campaigns with landing pages, link-in-bio tools, owned channels, and on-site conversion journeys.
• Partner with content, product, analytics, organic search, risk, finance, legal, and compliance teams to improve acquisition outcomes.
• Optimize the end-to-end conversion path by analyzing attribution, abandonment, drop-off, and on-site nudges.

Requirements

• Bachelor’s degree in Marketing, Business, Statistics, or a related field.
• 7+ years of experience in performance, direct response, or growth marketing with hands-on paid digital and social ownership.
• Demonstrated success improving creative and control benchmarks and building functional testing agendas.
• Deep experience with A/B and multivariate testing, sample sizing, statistical significance, and test hygiene.
• Experience directing creative production, managing channel budgets, and allocating capital across paid digital.
• Proficiency with SQL, Tableau or Looker Studio, and Google or Adobe Analytics, plus experience collaborating with product and business analytics teams.

Nice to have

• MBA.
• Experience applying AI tools to generate creative variants while maintaining brand and compliance standards.
• Hands-on experience with Linktree or similar link-in-bio and landing-page platforms.

Culture & Benefits

• Remote-first work environment.
• Paid time off, paid parental leave, and a monthly wellness stipend.
• Health, dental, vision, disability, life insurance, and flexible spending account options.
• 401(k) match and eligibility for annual incentive and equity programs.
• Collaborative workplace focused on respect, dignity, empathy, unity, and belonging.