Senior Marketing Insights Analyst

Location: Boston, MA, USA

Salary: $102,000–$182,710 annually for U.S.-based roles; offers may exceed this range.

Company

hirify.global develops software that helps innovators design and make products, buildings, infrastructure, and media.

What you will do

• Analyze digital customer journeys across marketing touchpoints, campaigns, websites, conversions, and downstream outcomes.
• Evaluate website and campaign performance and translate findings into recommendations for Marketing and Digital teams.
• Apply hypothesis testing, segmentation, experiment readouts, lift measurement, regression, forecasting, and feasibility analysis.
• Build and maintain dashboards, recurring reports, and self-service analytics views using BI and web analytics tools.
• Explore connections between web, campaign, CRM, customer, product, and transaction data to improve marketing measurement.
• Partner with Marketing, Digital eCommerce, Product, Data Engineering, Data Science, Finance, and regional teams to define metrics and move recommendations into action.

Requirements

• 6+ years of experience in marketing analytics, digital analytics, product analytics, business intelligence, data analytics, or a related analytical role.
• Advanced SQL, including joins, aggregations, window functions, data validation, and multi-source reconciliation.
• Experience with Adobe Analytics or Google Analytics, including segments, funnels, attribution, event behavior, and backend reconciliation.
• Experience building maintainable dashboards and data models with Power BI, Tableau, or a comparable BI tool.
• Strong statistical analysis, forecasting, data-quality validation, stakeholder management, and communication skills.
• Familiarity with AI or LLM tools for analysis, documentation, QA, dashboard support, or reporting.

Nice to have

• Experience with incrementality testing, lift studies, attribution, marketing mix modeling, A/B testing, geo experiments, or campaign-response measurement.
• Python or R experience for analysis, automation, data preparation, statistical testing, or repeatable reporting.
• Experience in B2B SaaS, subscription, eCommerce, or global multi-region businesses.
• Exposure to predictive modeling, customer clustering, churn risk, campaign-response modeling, or next-best-action analysis.

Culture & Benefits

• Health, financial, and wellness benefits for U.S.-based employees.
• Paid time away and comprehensive employee benefits.
• Inclusive culture focused on belonging and collaboration.
• In-person onboarding or identity verification may be required.