Senior Manager, Marketing Analytics (AI)

Location: Remote, based in Canada

Salary: CA$128,000–CA$176,000 per year, plus bonus

Company

hirify.global provides an AI-powered GRC Intelligence Platform for enterprise audit, risk, ESG, and information security management.

What you will do

• Own end-to-end marketing performance measurement across campaigns, channels, programs, attribution, funnel health, and closed-won revenue.
• Build and improve multi-touch attribution, funnel, pipeline forecasting, and budget allocation models.
• Apply machine learning and LLM-based approaches to propensity scoring, channel mix optimization, forecasting, and anomaly detection.
• Develop AI-assisted insight generation and evaluate build-versus-buy opportunities for marketing analytics tooling.
• Design dashboards and self-service reporting, while owning data quality across Salesforce, marketing automation, and warehouse systems.
• Deliver executive analysis for QBRs, board materials, annual planning, budget scenarios, and ROI cases.

Requirements

• 7+ years of experience in marketing analytics, marketing operations, or a closely related analytics function, including at least 2 years leading analysts or cross-functional projects.
• Deep hands-on SQL skills and experience independently extracting, joining, and validating data.
• Experience building or substantially rebuilding B2B funnel and attribution models.
• Hands-on experience applying machine learning or AI to business problems such as scoring, forecasting, segmentation, or automated insight generation.
• Fluency with Salesforce, a marketing automation platform such as Marketo or HubSpot, and a BI tool such as Tableau, Looker, or Power BI.
• Strong executive communication and experience partnering with marketing operations, demand generation, sales operations, data engineering, and finance.

Nice to have

• B2B SaaS experience and experience supporting an enterprise, multi-product go-to-market motion.
• Experience with ABM platforms such as 6sense or Demandbase, media mix modeling, or incrementality testing.
• Experience with dbt, Python or R, and cloud data warehouses such as Snowflake, BigQuery, or Redshift.
• Experience building with LLM APIs or AI-assisted analytics tools.

Culture & Benefits

• Employee health and life insurance coverage.
• Competitive compensation and bonus program.
• Statutory and flexible vacation, plus birthday and volunteering time off.
• US$200 per month for lifestyle-related expenses through the LYBL program.
• Employee resource groups and team or company-wide gatherings.
• Background checks are required, and benefits may vary by eligibility and location.