Senior Marketing Analytics Strategist

Location: Orlando, FL 32821

Salary: $93,600–$104,000

Company

hirify.global provides staffing and employment services.

What you will do

• Optimize omnichannel marketing investment by analyzing performance, trends, and ROI across digital and offline channels.
• Own attribution and measurement frameworks, including incrementality testing to quantify true campaign lift.
• Improve acquisition efficiency and customer engagement through rigorous funnel analysis and conversion engineering.
• Lead customer and audience intelligence work: segmentation, lifecycle trends, and insights for retention and loyalty programs.
• Design and run A/B tests and multivariate experiments, ensuring statistical validity and clear “keep or kill” recommendations.
• Query and validate large datasets with SQL and BigQuery, and build dashboards in Looker Studio/Power BI for technical and non-technical stakeholders.

Requirements

• 4+ years of experience in marketing, digital, or growth analytics.
• Bachelor’s degree in Marketing, Analytics, Statistics, Economics, Mathematics, or Computer Science.
• Advanced SQL skills to join, clean, and analyze complex datasets in cloud environments.
• Proficiency with Looker Studio, Power BI, or similar visualization tools.
• Strong knowledge of Google Analytics and digital tracking/implementation concepts.
• Proven experience using forecasting or predictive analytics to guide investment decisions.

Nice to have

• Experience with R, Python, or Databricks.
• Familiarity with APIs, marketing automation workflows, or advanced AI-driven analytics tools.
• Experience with customer lifecycle, retention, or loyalty-focused business models.

Culture & Benefits

• Major medical, dental, vision, and 401k benefits for temporary assignments lasting 13 weeks or longer.
• 401k and statutory sick pay where required.
• Reasonable accommodations available during the employment process.
• E-Verify participation in certain locations as required by law.

Hiring process

• Application review followed by interviews to assess analytics, measurement, and experimentation experience.
• Evaluation of ability to translate complex behavioral data into actionable marketing insights and dashboards.