Senior Marketing Analytics Strategist

TL;DR

Senior Marketing Analytics Strategist (Marketing Analytics): Deliver actionable customer and campaign insights that shape how marketing budget is invested, with an accent on measurement frameworks, attribution and incrementality testing, and conversion optimization. Focus on building statistically sound experimentation and scalable SQL + dashboard reporting to turn complex behavioral data into audience targeting and growth decisions.

Location: Orlando, FL 32821

Salary: $93,600–$104,000

Company

hirify.global provides staffing and employment services.

What you will do

• Optimize omnichannel marketing investment by analyzing performance, trends, and ROI across digital and offline channels.
• Own attribution and measurement frameworks, including incrementality testing to quantify true campaign lift.
• Improve acquisition efficiency and customer engagement through rigorous funnel analysis and conversion engineering.
• Lead customer and audience intelligence work: segmentation, lifecycle trends, and insights for retention and loyalty programs.
• Design and run A/B tests and multivariate experiments, ensuring statistical validity and clear “keep or kill” recommendations.
• Query and validate large datasets with SQL and BigQuery, and build dashboards in Looker Studio/Power BI for technical and non-technical stakeholders.

Requirements

• 4+ years of experience in marketing, digital, or growth analytics.
• Bachelor’s degree in Marketing, Analytics, Statistics, Economics, Mathematics, or Computer Science.
• Advanced SQL skills to join, clean, and analyze complex datasets in cloud environments.
• Proficiency with Looker Studio, Power BI, or similar visualization tools.
• Strong knowledge of Google Analytics and digital tracking/implementation concepts.
• Proven experience using forecasting or predictive analytics to guide investment decisions.

Nice to have

• Experience with R, Python, or Databricks.
• Familiarity with APIs, marketing automation workflows, or advanced AI-driven analytics tools.
• Experience with customer lifecycle, retention, or loyalty-focused business models.

Culture & Benefits

• Major medical, dental, vision, and 401k benefits for temporary assignments lasting 13 weeks or longer.
• 401k and statutory sick pay where required.
• Reasonable accommodations available during the employment process.
• E-Verify participation in certain locations as required by law.

Hiring process

• Application review followed by interviews to assess analytics, measurement, and experimentation experience.
• Evaluation of ability to translate complex behavioral data into actionable marketing insights and dashboards.