1 день назад
Senior Performance Marketing Manager (B2C)
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Senior Performance Marketing Manager (B2C) (Paid Media/Automotive): Building and optimising the digital performance engine for electric car leasing with an accent on paid search, SA360 migration, programmatic display, paid social, and full-funnel conversion. Focus on designing scalable campaign structures, improving tracking and landing pages, and solving complex growth and performance measurement challenges.
Location: London, United Kingdom; hybrid workplace
Company
Octopus Electric Vehicles provides electric car leasing as part of Group.
What you will do
- Own day-to-day paid search activity across Google Ads and Microsoft Ads, including campaign structures, search query analysis, bids, budgets, testing, and optimisation.
- Lead the migration to SA360 and establish scalable campaign structures, tracking, naming conventions, and processes.
- Build programmatic display capability using DV360 and Campaign Manager 360.
- Develop paid social activity, including Meta campaigns, audiences, creative testing, and new platform opportunities.
- Manage digital spend, analyse performance and full-funnel conversion from click to lead, quote, and order.
- Launch campaign landing pages, quizzes, and other web experiences while coordinating content, design, web, tracking, and marketing teams.
Requirements
- Strong hands-on performance marketing experience in an agency, media, or technically strong in-house environment.
- Excellent practical expertise in Google Ads and ideally Microsoft Ads, including search structure, query analysis, bidding, budget pacing, and reporting.
- Strong hands-on experience with SA360, including the ability to support a migration and establish effective operating practices.
- Hands-on DV360 and Campaign Manager 360 experience, including programmatic setup, activation, tracking, and optimisation.
- Paid social experience, ideally with Meta Ads Manager, plus strong tracking and measurement fundamentals.
- Ability to work independently as a hands-on individual contributor with strong ownership, commercial judgement, and a builder’s mindset.
Culture & Benefits
- Work with autonomy in a collaborative B2C Growth squad.
- Fast-paced environment focused on learning, experimentation, and building new capabilities.
- Access to company perks and benefits through the Octopus employee benefits programme.
- Dog-friendly offices with precautions for colleagues who have allergies.
- Interview accommodations can be arranged on request.
- Applications are assessed with AI support, while interviews and assessments focus on personal experience and perspective.
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