Senior CRM Specialist (AI)

Location: Remote East Coast, United States; occasional travel to company offices may be required.

Salary: $90,000–$110,000 per year, plus annual bonuses.

Company

hirify.global connects travelers with experiences, accommodations, restaurants, and other travel categories through travel content, technology, and two-sided marketplaces.

What you will do

• Own the planning pipeline and integrated calendar for multi-channel CRM campaigns across email and push.
• Create creative briefs and translate marketing goals into detailed technical specifications for CRM Operations and Engineering.
• Coordinate with Content, Brand, Operations, and Engineering teams on messaging, data pipelines, behavioral triggers, and deployment logic.
• Define segmentation and personalization strategies for user behaviors and lifecycle stages, applying AI tools where useful.
• Monitor campaign performance, prepare reports, and partner with analytics teams on deeper analysis and testing standards.
• Design A/B and multivariate tests covering layouts, copy, frequency, and audience segments.

Requirements

• 2–4 years of experience in CRM, lifecycle marketing, or campaign management.
• Bachelor’s degree in Marketing, Business, or a related field.
• Experience writing technical requirements, understanding data workflows, and explaining business logic to technical stakeholders.
• Strong understanding of enterprise CRM tools and platforms; Braze knowledge is a plus.
• Strong analytical and problem-solving skills with experience interpreting campaign data.
• Demonstrated ability to use AI tools for content ideation, campaign briefing, data synthesis, testing analysis, and daily decision-making.

Nice to have

• Experience in travel, ecommerce, or marketplace businesses.
• Experience with Braze.

Culture & Benefits

• Remote-friendly collaboration with flexible scheduling and the option to work onsite as needed.
• Annual bonuses, competitive health benefits, and an employee assistance program.
• Tuition assistance, lifestyle benefits, travel discounts, and donation matching.
• Inclusive and accessible candidate experience with accommodation support available.