5 дней назад
Director, Voice of the Customer Programs (B2B Marketing)
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Director, Voice of the Customer Programs (B2B Marketing): Building global customer advocacy and Voice of the Customer programs that capture customer insights, strengthen executive relationships, and turn customer success into content and growth initiatives with an accent on executive engagement, storytelling, and cross-functional activation. Focus on developing scalable advocacy programs, managing executive customer references, and translating customer insights into product, go-to-market, communications, and sales enablement actions.
Location: Remote, North Carolina, United States
Company
provides cloud-driven, end-to-end networking solutions and services, using machine learning, artificial intelligence, analytics, and automation to support digital transformation for more than 50,000 customers globally.
What you will do
- Develop and execute a global Voice of the Customer strategy that captures customer insights and informs product, marketing, communications, and go-to-market initiatives.
- Establish KPIs for customer engagement, advocacy, content performance, and business impact.
- Lead the Executive Advisory Board, including recruiting executive participants, creating agendas, facilitating engagement, and converting insights into business action.
- Build and manage a pipeline of written and video case studies, customer stories, executive interviews, social campaigns, event content, sales enablement assets, and customer references.
- Identify and activate customer advocates for strategic sales opportunities, flagship events, webinars, and industry conferences.
- Coordinate customer advocacy initiatives across Sales, Marketing, Product Management, Customer Success, Communications, PR, Social Media, Brand, and executive leadership.
Requirements
- 15+ years of experience in customer advocacy, Voice of the Customer, customer marketing, communications, PR, or enterprise B2B marketing.
- Experience building executive customer relationships and scalable advocacy programs.
- Exceptional storytelling, writing, and communication skills.
- Experience developing customer content across video, digital, and social channels.
- Understanding of products, solutions, and the enterprise technology landscape.
- Strong project management and organizational skills, with the ability to influence across a matrixed global organization.
Culture & Benefits
- Remote work arrangement.
- Cross-functional collaboration across a global organization.
- Opportunity to influence product strategy, go-to-market initiatives, executive communications, and sales growth through customer advocacy.
- Commitment to an inclusive workplace free from discrimination and harassment.
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