Retention Marketing Manager (Ecommerce)

Location: Hybrid, based out of or near Fargo, North Dakota, or Chicago, Illinois; travel up to 10%

Company

hirify.global is a digitally driven wellness brand providing science-backed vitamins, supplements, and natural wellness products.

What you will do

• Own the retention marketing roadmap across post-purchase engagement, replenishment, routine building, loyalty, and win-back initiatives.
• Develop lifecycle messaging, reminder programs, habit-building communications, replenishment experiences, and customer engagement strategies.
• Analyze purchase behavior, engagement patterns, surveys, reviews, and customer service feedback to identify retention opportunities.
• Partner with Email, SMS, Ecommerce, Brand, Creative, Merchandising, Product Development, Analytics, IT, and Operations teams.
• Integrate retention experiences into personalized recommendations, account journeys, subscriptions, and post-purchase touchpoints.
• Own reporting and optimization for repeat purchase rate, customer lifetime value, replenishment rate, time between purchases, and churn or lapse rate.

Requirements

• Bachelor’s degree in Marketing, Business, Consumer Psychology, Communications, or a related field, or equivalent experience.
• 3–6 years of experience in retention marketing, lifecycle marketing, CRM, customer engagement, Ecommerce marketing, or a related discipline.
• Experience developing customer lifecycle strategies that drive repeat purchases, loyalty, and long-term engagement.
• Strong analytical, written, verbal, project management, and organizational skills.
• Understanding of lifecycle marketing, retention strategies, segmentation, personalization, and testing methodologies.
• Ability to influence without direct authority and collaborate across cross-functional teams in a fast-paced environment.

Nice to have

• DTC Ecommerce or subscription business experience.
• Experience building post-purchase, replenishment, loyalty, or win-back journeys.
• Experience with behavioral science, habit formation, nudges, incentives, and customer motivation.
• Background in vitamins, supplements, healthcare, wellness, nutrition, or other routine-based consumer categories.
• Experience with loyalty programs, subscriptions, customer segmentation, personalization, and lifecycle testing.

Culture & Benefits

• Hybrid flexibility within a high-performance culture.
• Competitive benefits and compensation.
• Fitness center reimbursement and product discounts.
• Opportunity to own a critical retention and customer engagement function for an Ecommerce wellness brand.
• Cross-functional work focused on customer experience, data, innovation, and growth.