CRM Marketing Lead (Communications Strategist)

Location: Remote Kentucky, United States; Eastern Standard Time hours required. Occasional travel to hirify.global offices for training or meetings may be required, up to 10%.

Salary: $126,300–$173,700 per year, plus eligibility for a bonus incentive plan.

Company

hirify.global is a U.S. healthcare and insurance company serving members through hirify.global insurance services and CenterWell healthcare services.

What you will do

• Define and evolve engagement strategies for Go365 + Stars member journeys.
• Develop audience, messaging, personalization, channel, and engagement strategies for AXP journey design and execution.
• Own learning agendas, including hypotheses, testing priorities, optimization opportunities, and strategic recommendations.
• Partner with Marketing Analytics to establish measurement frameworks, evaluate performance, and improve journey effectiveness.
• Advise pod leads and collaborate with marketing, analytics, product, business, and channel teams to align strategy and execution.
• Communicate performance insights and growth opportunities to stakeholders and leadership.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field, or 4+ years of equivalent relevant experience.
• 5+ years of experience in marketing strategy, lifecycle marketing, CRM marketing, customer engagement, retention marketing, or a related discipline.
• Experience developing data-driven marketing strategies for customer or member journey design and optimization.
• Experience using testing, experimentation, personalization, and continuous optimization to improve marketing performance.
• Strong analytical, communication, facilitation, prioritization, stakeholder management, and problem-solving skills.
• Ability to work Eastern Standard Time hours and maintain a dedicated workspace that protects member PHI and HIPAA information.

Nice to have

• Experience in healthcare, insurance, Medicare, Medicaid, Stars, loyalty and rewards, preventive care, chronic condition management, or other regulated industries.
• Experience with AXP, Adobe Journey Optimizer, or similar journey orchestration platforms.
• Familiarity with customer data platforms, Next Best Action frameworks, decisioning strategies, or advanced personalization.
• Experience developing learning agendas and testing and measurement plans with analytics teams.
• Experience working in agile marketing pods or cross-functional journey teams.

Culture & Benefits

• Remote work with occasional office travel for training or meetings.
• Home internet requirements include at least 25 Mbps download and 10 Mbps upload speeds.
• Medical, dental, and vision benefits.
• 401(k), paid time off, company and personal holidays, and paid parental and caregiver leave.
• Short- and long-term disability, life insurance, and additional well-being benefits.