Lifecycle Director

TL;DR

Lifecycle Director: Building and scaling end-to-end customer lifecycle programs for a prediction market platform with an accent on acquisition, onboarding, retention, and reactivation. Focus on designing measurable customer journeys, directing cross-functional execution, and connecting experimentation to retention, reactivation revenue, and LTV.

Location: On-site in New York, United States

Company

Polymarket operates a peer-to-peer prediction market platform covering politics, economics, sports, culture, and current affairs.

What you will do

• Own the strategic roadmap, KPIs, execution oversight, and results narrative for an assigned lifecycle stage.
• Design customer journeys, messaging strategies, and engagement cadences across email, push, and SMS.
• Direct shared campaign resources, prioritizing briefs and holding cross-functional contributors accountable for delivery and quality.
• Partner with data and martech teams to instrument lifecycle flows, validate tests, and establish reliable measurement.
• Build a structured test-and-learn program with documented hypotheses, baselines, and repeatable experimentation.
• Analyze lifecycle performance and create a scalable playbook connecting campaigns to retention, reactivation revenue, and LTV.

Requirements

• 5+ years of experience in CRM, lifecycle, or retention marketing.
• Direct ownership of a customer lifecycle stage with measurable commercial outcomes.
• Ability to connect lifecycle tactics to retention curves, reactivation revenue, and LTV.
• Experience directing execution talent in shared or matrixed environments without direct reporting authority.
• Strong experience building structured experimentation programs with clear baselines and hypotheses.
• Excellent written communication skills for strategy documents, creative briefs, and results narratives.

Nice to have

• Experience building lifecycle programs for a high-growth consumer product with a transactional or trading mechanic.
• Hands-on familiarity with Braze or a comparable ESP.
• Working knowledge of Hightouch or a similar customer data platform.

Culture & Benefits

• Competitive salary and equity.
• Unlimited paid time off.
• Full health, vision, and dental coverage.
• 401(k) match.
• New MacBook Pro, display, and accessories.