Director of Performance Marketing (Digital Health)

Location: Fully remote; must work from anywhere in the U.S.

Salary: $163,800–$191,100 annual base salary plus 10% variable pay

Company

AnswersNow provides a virtual ABA therapy platform designed by clinicians to make autism therapy more accessible and effective for families.

What you will do

• Lead paid patient acquisition strategy across Google Ads, Meta Ads, and Reddit Ads.
• Manage the growth marketing agency, external creative contractors, campaign reviews, and creative testing.
• Own the end-to-end DTC acquisition funnel, including landing page experiments, CRO, UX, and SEO improvements.
• Manage acquisition budgets and optimize CPL, CPA, CAC, ROI, and LTV/CAC performance.
• Prepare performance plans, budgets, and spend analyses, presenting campaign and CAC trends to commercial leadership.
• Partner with the Marketing Business Intelligence Analyst on attribution modeling, UTM tracking, lead data integration, GEO, local search, and organic campaign coordination.

Requirements

• 7+ years of digital marketing experience, including at least 3 years leading paid performance marketing at scale.
• Experience managing substantial digital budgets with accountability for CPL, CPA, and ROI.
• Expert hands-on experience with Meta Ads Manager, Google Ads, Google Analytics, and HubSpot.
• Strong analytical skills, including data analysis, cohort analysis, and multi-touch attribution.
• Experience managing external agencies and specialized creative contractors.
• Must be eligible to work in the United States; employment authorization is verified through E-Verify after hiring.

Nice to have

• Experience in digital health, telehealth, or regulated direct-to-consumer healthcare.
• Familiarity with ABA therapy, behavioral health, or autism services.
• Experience with Webflow, Peec AI, or Databricks.

Culture & Benefits

• Fully remote work within the U.S.
• Flexible hours and an async-friendly team culture.
• Performance-based variable compensation tied to individual, team, and company results.
• Inclusive and equitable hiring environment with reasonable accommodations available.