Customer & Product Marketing Specialist (SaaS)

Location: Hybrid — Manchester HQ, with 1–2 days per week in the office

Salary: £50,000 GBP per annum

Company

hirify.global is a Manchester-based, private equity and venture capital-backed SaaS company providing a product intelligence platform that helps manufacturers and retailers use consumer data to develop better products faster.

What you will do

• Build and run a 12-month customer marketing calendar covering newsletters, product digests, webinars, events, NPS programmes, satisfaction initiatives, and lifecycle flows.
• Execute customer campaigns end to end and lead account-based land-and-expand programmes for strategic accounts.
• Partner with Customer Success, Account Management, and Solutions on ROI tooling, success playbooks, value realisation, retention, and expansion.
• Build the customer advocacy programme, including references, case studies, review-site programmes, and an advisory board.
• Develop a structured onboarding programme over time to accelerate new customers’ first value.
• Own product and feature positioning, competitive intelligence, battlecards, FAB documentation, and consistent product messaging across marketing channels.

Requirements

• B2B SaaS customer, lifecycle, or retention marketing experience with ownership of retention or expansion metrics.
• Experience with account-based marketing and customer advocacy or reference programmes.
• Product marketing experience, including positioning, differentiators, competitive analysis, and messaging.
• B2B SaaS and insights experience is required; FMCG/CPG or ResTech experience is highly desirable.
• Ability to coordinate across Customer Success, Account Management, Product, Sales, Content, and Demand Generation.
• Fluency in NRR, gross retention, NPS, programme management, CRM, customer communications tools, and Monday.com; Planhat or a similar customer platform is a plus.

Nice to have

• FMCG/CPG or ResTech experience.
• Experience with Planhat or a similar customer platform.

Culture & Benefits

• Hybrid working arrangement.
• Company-paid medical cash plan, life assurance, enhanced annual leave, and enhanced parental leave.
• Work from anywhere for up to four weeks per year.
• Global benefits and reward platform, well-being support, and Employee Assistance Programmes.
• Birthday day off and a volunteering day.

Hiring process

• Transparent selection process focused on a mutual discussion of ambitions, growth plans, and role fit.
• Engagement with the potential line manager and team members, followed by a live skills task.
• Visit to the Manchester HQ.