Senior Principal, Product Marketing (AI & Emerging Products)

Location: London, United Kingdom

Company

hirify.global is a global technology company providing managed WordPress, eCommerce, agency, developer, and digital experience solutions to customers worldwide.

What you will do

• Research customer needs, buyer segments, market dynamics, competitive alternatives, and adoption paths.
• Develop positioning, messaging frameworks, narratives, value propositions, launch stories, and proof points for complex technical products.
• Lead go-to-market planning for new products, major launches, and feature releases, including readiness criteria, success metrics, enablement, and post-launch optimization.
• Shape pricing, packaging, monetization, adoption, retention, and growth recommendations using data and customer feedback.
• Build repeatable product marketing frameworks, operating rhythms, and launch practices.
• Partner with Product, Marketing, Sales, Customer Success, Operations, Analytics, and executive stakeholders to align strategy and execution.

Requirements

• 7+ years of product marketing experience with significant ownership of go-to-market strategy for complex products or portfolios.
• Expertise in positioning, segmentation, personas, buyer journeys, messaging architecture, launch planning, and lifecycle marketing.
• Strong experience with pricing, packaging, monetization, customer research, market insights, competitive intelligence, and data-driven decision-making.
• Proven ability to influence senior stakeholders and align Product, Sales, Marketing, and executive teams in matrixed environments.
• Experience supporting both self-serve/product-led and sales-assisted go-to-market motions.
• Curiosity and proficiency with AI tools, excellent executive communication, storytelling, judgment, and adaptability.

Nice to have

• Experience in B2B SaaS, developer tools, WordPress, martech, or AI-enabled products.
• Experience launching new products or emerging categories.
• Experience working with technical buyers, developers, agencies, marketers, or digital experience teams.
• Experience building product marketing practices in a high-growth or evolving business.

Culture & Benefits

• Stock options and a company ownership program.
• Paid medical, dental, and vision coverage, plus life insurance and income protection.
• Pension scheme with company matching.
• Supplemental maternity and paternity pay, employee assistance, and generous holiday time.
• £375 one-time home office stipend, wellness days, cycle-to-work scheme, and TELUS Health perks.