Sales Development Leader, APJ

Location: Sydney, Australia; full-time, in-office role

Company

hirify.global builds AI-powered coding tools for professional programmers.

What you will do

• Hire, onboard, coach, and develop Account Associates supporting the APJ business.
• Lead daily execution against pipeline generation goals, activity metrics, and conversion targets.
• Partner with Growth, RevOps, Marketing, and Sales on signal-based outbound programs using product usage, PLG insights, events, and buying signals.
• Define and improve regional sales development playbooks combining automation with personalized customer engagement.
• Coach prospecting, discovery, qualification, messaging, and customer engagement to improve pipeline quality.
• Establish operating cadences, monitor performance, and develop career pathways into Account Executive and other GTM roles.

Requirements

• 5+ years of SaaS sales experience, including leadership of frontline Sales Development or SDR teams.
• Experience hiring, coaching, and developing high-performing SDRs or Account Associates in a fast-paced technology company.
• Experience building predictable outbound pipeline through prospecting, automation, and data-driven experimentation.
• Strong operational discipline in metrics management, coaching, performance reviews, and structured operating cadences.
• Experience partnering with Marketing, Growth, RevOps, and Sales to improve pipeline generation and conversion.
• Excellent communication, coaching, leadership, and collaboration skills in a high-growth environment.

Nice to have

• Experience with AI products, growth automation platforms, PLG motions, or developer-focused technology.
• Curiosity about AI, developer tools, or technical products.

Culture & Benefits

• Flat organization with a small, talent-dense team.
• Culture focused on truth-seeking, creativity, experimentation, spirited debate, and continuous learning.
• Opportunity to build a scalable sales development organization in a fast-growing company.
• Work is performed in the Sydney office.