Email Marketing Specialist (Cordial Experience)

TL;DR

Email Marketing Specialist (Cordial Experience) (Cordial/Attentive): Planning, building, executing, and analyzing email and SMS campaigns for CafePress with an accent on audience segmentation, promotional calendars, and campaign performance. Focus on designing data-driven optimization strategies, interpreting A/B tests, and coordinating accurate, timely campaign launches across marketing and merchandising teams.

Location: Philippines; fully remote. Working hours: 9:00 AM to 6:00 PM US Pacific Time.

Salary: ₱60,000–₱67,000 per month.

Company

hirify.global develops personalized and make-on-demand products through brands including FreePrints, SimplytoImpress, Personal Creations, CafePress, and ISeeMe!

What you will do

• Plan, build, schedule, and deploy email and SMS campaigns in Cordial and Attentive.
• Maintain promotional calendars aligned with products, offers, seasonality, and audience segments.
• Configure promotional offers and promo codes and verify customer redemption.
• Review creative and copy for accuracy, brand alignment, and campaign readiness.
• Manage audience segments, suppression lists, proofing, QA, render checks, and final send parameters.
• Track KPIs, run A/B tests, prepare weekly reports, and communicate recommendations to leadership and cross-functional teams.

Requirements

• 3–5 years of hands-on email marketing experience with campaign execution in an ESP.
• Strong understanding of email KPIs and e-commerce metrics, including revenue, AOV, and conversion rate.
• Experience with promotional planning, audience segmentation, suppression logic, campaign analysis, and A/B testing.
• Familiarity with Cordial and Attentive; Cordial experience is preferred.
• Working knowledge of HTML and CSS for light template edits, plus proficiency in Excel-based reporting.
• Ability to work remotely from the Philippines during 9:00 AM–6:00 PM US Pacific Time.

Nice to have

• Marketing platform certifications.
• Full HTML/CSS email development capability.
• Experience using AI tools for email coding or content generation.

Culture & Benefits

• Fully remote, work-from-home arrangement with potential conversion from temporary to long-term full-time employment.
• Collaboration through phone, WebEx, Slack, and email.
• Requires a personal Windows 10+ computer or Mac with at least 8 GB RAM and a compatible modern processor.
• Reliable high-speed internet, a private distraction-free workspace, and a noise-cancelling headset are required where applicable.
• Time and screen tracking is conducted through Hubstaff.