Email Marketing Specialist (ESP Experience)

TL;DR

Email Marketing Specialist (ESP Experience) (Cordial/Attentive): Planning, building, deploying, and analyzing email and SMS campaigns for an e-commerce brand with an accent on promotional calendars, audience segmentation, and campaign performance. Focus on designing A/B tests, optimizing customer lifecycle targeting, validating email builds, and turning campaign data into strategic recommendations.

Location: Temporary fully remote position for candidates in the Philippines, scheduled from 9:00 AM to 6:00 PM US Pacific Time.

Salary: ₱60,000–₱67,000 per month.

Company

hirify.global develops personalized and make-on-demand products through brands including CafePress, FreePrints, SimplytoImpress, Personal Creations, and ISeeMe!

What you will do

• Plan, build, deploy, and schedule email and SMS campaigns in Cordial and Attentive.
• Maintain promotional calendars aligned with products, offers, seasonality, audience segments, and business goals.
• Configure promotional offers and promo codes, including customer redemption flows.
• Manage segmentation, suppression lists, email proofing, QA, rendering checks, and final send parameters.
• Track KPIs, run A/B tests, analyze results, and prepare weekly performance reports.
• Collaborate with design, merchandising, and marketing leadership on campaign alignment and recommendations.

Requirements

• 3–5 years of hands-on email marketing experience, including campaign execution in an ESP.
• Strong knowledge of email KPIs and e-commerce metrics such as open rate, CTR, CTOR, bounce rate, unsubscribe rate, revenue, AOV, and conversion rate.
• Experience with audience segmentation and suppression logic based on the customer lifecycle.
• Working knowledge of HTML and CSS for light edits to existing email templates.
• Proficiency in Excel reporting with tables, charts, and graphs.
• Ability to work remotely from the Philippines during 9:00 AM–6:00 PM US Pacific Time.

Nice to have

• Cordial or Attentive platform experience.
• Marketing platform certifications.
• Full HTML/CSS email development capability.
• Experience using AI tools for email coding or content generation.

Culture & Benefits

• Temporary role with the possibility of conversion to a long-term full-time position.
• Fully remote work-from-home arrangement.
• Collaboration through phone, WebEx, Slack, and email.
• Requires a private, distraction-free workspace, reliable high-speed internet, and a suitable Windows or Mac computer.
• Time and screen tracking through Hubstaff.